Dave’s Pet Food rebranding efforts reinforce the family-owned business’s mission of constructing premium meals that is scrumptious, nutritious, and inexpensive for all cat and canine homeowners
LONGMEADOW, Mass., Oct. 25, 2023 /PRNewswire/ — Dave’s Pet Food, LLC, a family-owned, affordably priced premium pet meals firm, at the moment introduced the launch of its first main rebrand within the firm’s 22-year historical past. The firm’s complete efforts had been timed to align with National Pet Wellness Month when the business is concentrated on selling the well being and wellness of all pets. The rebrand consists of every part from new emblem and label designs to a brand new web site and thrilling product improvements, together with treats. This refresh comes at a time when pet dad and mom perceive the worth of feeding their pets premium, pure merchandise, but additionally when extra of us are experiencing the ache of paying extra for almost every part.
“For many pet homeowners, premium means dear. After being a retailer for a lot of, many years and figuring out what was available on shelf, I made a decision to problem that conference. From the beginning, my imaginative and prescient for Dave’s Pet Food was to make one of the best, most scrumptious and nutritious pet meals attainable and provide it at a value that would not break the month-to-month funds. I firmly imagine you’ll be able to, and may, have each available to you as an proprietor. They should not be mutually unique,” stated Dave Ratner, CEO and Founder of Dave’s Pet Food. “This rebrand comes at a time when having the ability to afford nutritious meals that can preserve your pet wholesome and glad could possibly be a deal-breaker when it comes time to welcome a pet into the household. We’re residing in a time when greater than 6 million pets enter shelters, seeking to be adopted1. If the worth and the standard of our meals can tip the choice to maneuver ahead with adoption, that is what retains us motivated to supply merchandise which can be inclusive moderately than unique.”
The previous couple of years have been each thrilling and daunting for the pet meals business as it’s experiencing a interval of each progress and problem. One of the most important boundaries of the present panorama is value will increase. Pet meals costs climbed in 2022, experiencing the most important leap prior to now 5 years. These costs had been added on to the already greater 2021 costs2. This comes at a time when pet homeowners are searching for manufacturers that ship premium formulation, which makes an affordably priced premium model, like Dave’s, well-positioned on the shelf.
“I see a lot potential for Dave’s Pet Food due to what I hear immediately from prospects within the retailer. They aren’t keen to compromise on the subject of high quality, however they’re confronted with the truth of sticker shock after they take a look at among the extra well-known premium manufacturers,” Dave continued. “I wish to get rid of that second of ‘ought to I?’ or ‘should not I?’ when it comes time to placing product into their buying cart—digital or in-store. With Dave’s, premium is right-priced.”
Customers will get their first glimpse of the brand new Dave’s Pet Food emblem when the fully redesigned and, for the primary time—soon-to-be shoppable—web site launches on October 25, 2023. The emblem will begin to roll out on a wide range of SKUs together with dry, canned, and a wide range of new semi-moist and freeze-dried therapeutic treats. Consumers can anticipate to see new label designs for 95% Meat, Limited Ingredient formulation, Naturally Healthy formulation, and Stewlicious on shelf and on-line all through 2024. The web site was designed with a versatile “particular options” part, which is able to assist information and educate patrons on the label adjustments.
“These are massive adjustments for the model. I want I may get all of them on shelf at the moment, that is how excited I’m about sharing our new look with each retailers and pet homeowners,” Dave stated. “I went into this challenge considering evolution, however in lots of circumstances, just like the 95% Meat label, it is a full-on revolution. Though the packaging is for pets, I see the design route as very human. It feels prefer it comes from a small, concerned, caring firm as an alternative of a giant, faceless, company model. It’s very Dave.”
About Dave’s Pet Food Company:
Dave’s Pet Food is a family-owned, family-run business that is devoted to bringing well being and happiness to as many pets as attainable by making a premium pet meals that is nutritious, scrumptious, and inexpensive. Since 2001, Dave’s has been formulating, manufacturing, packaging, and retailing a various vary of premium cat and canine merchandise together with moist recipes, dry recipes, and treats. The firm additionally presents a wide range of useful formulation to assist pets with particular wants together with renal and urinary illness, delicate stomachs, and seniors. More info is available on the Dave’s Pet Food Website. Connect with Dave’s household on Facebook and Instagram.
1 2023, The Zebra
2 2023, Nielson Consumer LLC
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SOURCE Dave’s Pet Food
