Highlights for nation’s main pet care franchise included progress, {industry} recognition and a No. 1 model consciousness rating
WESTMINSTER, Colo., Jan. 26, 2024 /PRNewswire/ — Camp Bow Wow®, North America’s main pet care franchise, achieved super success in 2023, welcoming over 5 million canine visits, rising its “Pack” with 12 new Camps opened and greater than 60 in growth. In addition, Camp Bow Wow has earned a number of {industry} accolades and is ranked No. 1 in unaided model consciousness within the doggy day care and boarding class.
Camp Bow Wow grew to 216 open areas, together with in new and current markets, increasing its presence in California, Colorado, Florida, Indiana, Kansas, Louisiana, Maryland, Michigan and Nevada.
With its rising footprint, Camp Bow Wow ranked No. 1 in unaided model consciousness for the second 12 months in a row in a examine accomplished by the model in 2023. Camps continued to ship world-class customer support in 2023, incomes a mean Net Promoter Score of 88 from shoppers.
Also in 2023, Camp Bow Wow centered on expertise enhancement to drive operational effectivity and a superior buyer expertise. As a part of these efforts, the model debuted its new app that allows pet mother and father to request reservations, watch their Campers whereas they play and socialize, add vaccination data, handle care info, buy day care packages and extra. Since its launch, the app has had over 300,000 distinctive customers.
To additional streamline Camp operations, Camp Bow Wow additionally launched new expertise inside Camps that elevates the extent of effectivity. This expertise permits seamless communication of canine standing and actions between entrance desk crew members and the workers caring for Campers.
“With a mission of Making Dogs Happy, we have now continued to strengthen our providing as a model by delivering the latest in customer support improvements that present peace of thoughts for our pet mother and father whereas offering the best ranges of pet care to every of our Campers,” stated Camp Bow Wow President Julie Turner. “As we transfer into 2024, we stay centered on the long run as a pet care {industry} chief, bringing further Camps into new markets, serving extra clients and persevering with to raise our model. All of that is potential as a result of unbelievable partnership we have now with our franchise homeowners and our unwavering dedication to their success.”
The firm additionally celebrated a milestone for its Bow Wow Buddies Foundation® in 2023. The nonprofit organization reached $1 million granted for lifesaving veterinary look after greater than 900 dogs from 260 rescues and almost 650 households over the previous eight years. In the previous 12 months alone, the Foundation raised over $225,000, permitting it to assist greater than 150 dogs throughout North America.
The main pet care franchise acquired {industry} recognition, listings and accolades in 2023 that included:
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Entrepreneur Magazine’s Franchise 500® and 10+ Club (ranked for 15 consecutive years)
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Franchise Times Top 400®
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Franchise Update Media’s Innovation Award for Most Innovative Use of Data
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IFA Franchisee of the Year and Multi-Unit Franchise Magazine’s MVP Influencer Award for Husband-and-Wife Team for Camp Owners Jason and Scarlett Dalton
Looking forward in 2024, Camp Bow Wow plans to open 20 new Camps with agreements in place for over 60 areas within the coming years. The model is continuous to hunt new franchise homeowners to broaden from coast to coast all through California, Washington, Florida, Illinois, Maryland, Massachusetts and past.
“In 2023, our model achieved super outcomes, and we sit up for the 12 months forward as we proceed to develop into new markets,” stated Camp Bow Wow VP of Development Todd Haavind. “Pets are household greater than ever, and with canine possession at an all-time excessive, the pet care {industry} is primed for unbelievable progress for years to return. Now is a superb time to affix our Pack, and we’re welcoming new franchise homeowners who will ship industry-leading service inside their communities.”
Franchise alternatives stay available throughout the nation to look after dogs from coast to coast. More info on startup prices, charges and necessities is available at https://www.campbowwow.com/franchising/.
About Camp Bow Wow
Westminster, Colorado-based Camp Bow Wow is North America’s main pet care franchise, with over 200 areas in 40 states and Canada. Since 2000, the Camp idea has supplied the best ranges of enjoyable, security and repair for its Campers and peace of thoughts for his or her mother and father. Dogs romp collectively in an open-play surroundings, and pricing is all-inclusive. In addition to day care and in a single day boarding, the corporate additionally provides personalised enrichment alternatives, grooming providers and a rewards-based canine coaching program. The Camp Bow Wow model household additionally consists of The Bow Wow Buddies Foundation®, a 501(c)(3) nonprofit organization devoted to offering pressing medical care funds to dogs who’re both homeless or whose mother and father can not afford to pay their veterinary payments. Camp Bow Wow, an entirely owned subsidiary of Mars, Incorporated, since 2017, has been ranked in Entrepreneur’s Franchise 500 record for 15 consecutive years. For extra info, go to www.campbowwow.com.
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SOURCE Camp Bow Wow
