Barbie, a “Beast Lab” and an interactive digital pet are predicted to be among the many top-selling toys this Christmas because the business prepares to take an anticipated £1 billion from consumers over the festive season.
The Toy Retailers Association has unveiled its annual DreamToys prime 20, with old favourites Harry Potter, Lego Star Wars, Teenage Mutant Ninja Turtles and L.O.L Surprise! nonetheless claiming spots within the checklist.
The toys range in price from an £8.99 Squishmallows 7.5in plush toy to the £149.99 Harry Potter Hogwarts Castle and Grounds, while other pricey options include the Beast Lab and MINTiD Dog-E, both £89.99, and the £94.99 Hot Wheels City Ultimate Hauler.
The list is selected by a panel of toy retailers and toy experts from small independents to large national chains, who pick them based on the “value they bring to playtime”.
Paul Reader, chairman of the DreamToys selection committee, said: “Christmas is a magical time of the year, particularly for children, and this list provides gift-givers an authoritative and independent view on what we believe will be the most requested toys to help make that all important purchasing decision.
“From the year’s greatest blockbusters, tech-inspired crossovers and toys that promote sensory exploration by to merchandise that create curiosity and anticipation, this 12 months’s checklist is a illustration of what the UK toy business has to supply.
“The prime 20 might be extremely sought-after so, if households have a selected product in thoughts, my recommendation is to buy early to keep away from disappointment.
“However, if you’re merely searching for inspiration, I’d implore everybody to go to their native toy store and communicate to consultants who might help recommend the proper reward for beneath the tree.”
Melissa Symonds, government director of UK toys at knowledge tracker Circana, mentioned: “With more than £1 billion spent on toys each Christmas, the festive season remains the most important time of year of the toy industry.
“Much of this spend is influenced by gift guides, with 55% of parents saying they use toy lists as guides to buy gifts for their children.
“The UK toy industry continues to be one of the most competitive markets for consumers to buy good-quality presents at affordable prices during the Christmas shopping season.”
– The prime 10 toys are:
Barbie Pop Reveal, £26.99
Beast Lab, £89.99
Bitzee Interactive Pet, £32.99
Cookeez Makery Oven Playset, £39.99
Fingerlings Monkey, £17.99
Fluffie Stuffiez Large Plush, £34.99
Harry Potter Hogwarts Castle and Grounds, £149.99
Hot Wheels City Ultimate Hauler, £94.99
L.O.L. Surprise! Magic Flyers, £36.99
Little Live Pets My Puppy’s Home, £64.99