Online home loan platform, Athena Home Loans, has actually designated a brand-new chief marketing officer in previous Westpac online marketer, Sarah Sproule.
Sproule signs up with the business with over 15 years in both company and client-side functions, having actually invested considerable time in the monetary services sector.
Nathan Walsh, Athena CEO, said: “We are delighted that Sarah is bringing her magic to Athena as our new chief marketing officer. Since our launch in 2019, Athena has been on a journey of building a killer brand on a mission to help Aussies pay down their home loan faster. The brilliant Natalie Dinsdale built a wickedly talented marketing team that is obsessed with changing home loans for good. Sarah is ideally positioned to lead the next phase of Athena’s brand journey, with her deep category knowledge, challenger brand focus and entrepreneurial mindset. We couldn’t be more excited!”
In relation to her appointment, Sarah commented: “I have watched the Athena brand with both joy and envy since it launched back in 2019 with arguably the most differentiated position and proof points in the home lending market.”
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“The team has done a formidable job in crafting the brand since launch. I am beyond excited to join them as we work on the next iteration of the brand.”
She included: “What excites me most is the true cross function of the business as a whole – in developing propositions and GTM strategy – all of which genuinely centre on doing what’s best for our customers.”
Most just recently, Sproule worked for Westpac Group, where she was head of brand name and marketing for Bank of Melbourne, in addition to Head of the In House Agency – establishing the inaugural internal imaginative shop.
Sproule has actually likewise hung around in brand name marketing at Bank of Melbourne, in addition to in customer service functions at AKQA and Adapptor.
Mumbrella comprehends the business’ previous CMO, Natalie Dinsdale, left numerous weeks earlier, after more than 5 years in the function.
Dinsdale informed Mumbrella: “I am thrilled to pass the baton onto Sarah. Her fantastic experience and energy will no doubt take the Athena brand to the next level.”
Athena Home Loan’s financial investment backers consist of AirTree Ventures, Apex Capital, AustralianSuper, Hostplus, Macquarie Bank, RESIMAC Group, Rice Warner, Square Peg and Sunsuper.
