Issuer: Alphapet Ventures GmbH / Key word(s): Takeover/Mergers & Acquisitions
16.02.2023 / 16:00 CET/CEST
The provider is entirely accountable for the material of this statement.
AlphaPet Ventures gets leading natural premium family pet food brand name Herrmann’s Manufaktur
Munich, 16th February 2023:
AlphaPet Ventures, the leading digital brand name platform for premium family pet food in Europe, gets the Herrmann’s Manufaktur brand name from Herrmann GmbH. The acquisition of the marketplace leader in natural wet food enhances AlphaPet in the additional tactical growth of its premium brand name platform.
AlphaPet Ventures GmbH means the digitalisation of the family pet grocery store in addition to for the effective brand name building and multi-channel circulation of premium family pet food in Europe. AlphaPet premium family pet food brand names consist of to name a few Wolfsblut, Wildes Land and Müllers Naturhof in Germany and Arden Grange in the UK. With the acquisition of the recognized natural brand name Herrmann’s Manufaktur, AlphaPet’s brand name portfolio is matched by the German market leader in the natural wet food sector, which is tactically essential for AlphaPet.
The brand name Herrmann’s Manufaktur began in 2006 as a natural leader in Bavaria and has actually turned into the leading natural wet food brand name in Germany in almost 17 years. AlphaPet specifically gets the Herrmann’s Manufaktur brand name, which delights in fantastic appeal amongst its devoted consumers, specifically due to its concentrate on natural basic materials, regional production and high item quality. The production of the Herrmann’s Manufaktur brand name and the personal label business will stay with Herrmann GmbH and its handling partner Erich Herrmann.
AlphaPet Ventures (www.alpha.pet) and the Herrmann’s Manufaktur brand name are unified by a clear concentrate on top quality premium family pet food, sustainability and the vision of collectively feeding much more animals healthy food. Herrmann’s Manufaktur as a leading natural wet food brand name provides optimum conditions for future development, to which AlphaPet will contribute significantly with its strong circulation network in addition to its leading online circulation straight to end consumers (D2C). The Herrmann’s Manufaktur brand name will be additional established individually under the umbrella of the AlphaPet Ventures Group, circulation to B2B partners will be taken control of by AlphaPet’s subsidiary Premium Pet Products GmbH, and the Group’s digital competence will be utilized to continue to grow throughout all channels.
As in AlphaPet Group’s previous deal, the acquisition is being funded by CVC as financial obligation service provider. AlphaPet Group’s financier base consists of to name a few, capiton, Reimann Investors and Venture Stars.
Marco Hierling, Founder and Managing Director of AlphaPet Ventures, on the acquisition: “Herrmann’s Manufaktur is a wonderful, well recognized brand name with a fantastic group behind Erich Herrmann. With the acquisition of the brand name, AlphaPet enhances its position as the prominent premium digital family pet food platform in Europe and continues its development course with a forecasted turnover of around 200 million euros in 2023. We will build on the existing and enduring provider and consumer relationships and eagerly anticipate understanding the fantastic capacity of the brand name together with our partners.”
Erich Herrmann, creator of Herrmann GmbH and the Herrmann’s Manufaktur brand name: “I see fantastic prospective for the Herrmann’s Manufaktur brand name through the structures of the AlphaPet Group. By turning over the brand name, I can focus much more on the growth of production, even much better items and the personal label business with Herrmann GmbH. I am encouraged that this will permit us to efficiently make use of the capacity of both Herrmann GmbH and the Herrmann’s Manufaktur brand name.”
AlphaPet was encouraged on the deal by LutzAbel (Legal), Allen & Overy (Financing Legal), Deloitte (Financial) and Sonntag & Partner (Tax & Structure).
Herrmanns-und-AlphaPet-join-forces_Feb2023
About AlphaPet Ventures
AlphaPet (www.alpha.pet) is the leading technology-driven brand name platform for premium family pet food in Europe with multi-channel circulation, digital brand name building, end-to-end tech platforms and strong direct-to-consumer (D2C) business. This placing has actually been accomplished through natural development and a constant buy-and-build technique, making it possible for AlphaPet to build a progressively growing European brand name portfolio under its umbrella.
The acquisitions and mergers of recent years have actually shown the fantastic synergy capacity of a digital platform. This technique will be additional advanced in the coming years to additional speed up the shift to healthy and sustainable family pet food in Europe as a leading and technology-driven brand name platform. Together, AlphaPet’s subsidiaries and brand names are driving digitalisation and digital brand name building in the family pet market with the vision of offering every family pet with healthy food.
About Herrmann GmbH and the Herrmann’s Manufaktur brand name
Herrmann GmbH is a qualified natural maker of the greatest quality dog and cat food, producing Herrmann’s Manufaktur brand name items and for personal label consumers. The business has actually been run by creator and owner Erich Herrmann for 17 years. The business from Glonn near Munich means premium natural items made by hand in addition to for regionality and sustainability.
About capiton
capiton is an independent, owner-managed investment firm that handles an overall fund volume of over 1.6 billion euros. Currently, capiton AG has 21 medium-sized business in its financial investment portfolio. capiton serves as an equity partner for management buyouts and development funding of recognized medium-sized business.
About Reimann Investors
Reimann Investors is the family workplace and group of business owned by members of the Reimann family of business owners, who divested their stake in the previous family business at the end of the 1990s. Reimann Investors concentrates on financial investments in 2 locations: extremely liquid capital market financial investments and direct financial investments in fast-growing digital business in the digital commerce, FinTech and software-as-a-service (SaaS) sectors.
About Venture Stars
Venture Stars is a Munich-based equity capital fund concentrated on early-stage financial investments in ingenious, digital B2C and B2B business designs. Venture Stars was established by Martin Junker, Florian Calmbach and Stefan Pfannmöller. The entrepreneurial group presently handles €100m in 3 funds. Venture Stars began as a business home builder and for that reason typically works really carefully with the creators of its portfolio business. Venture Stars’ assistance for that reason likewise surpasses the invested capital and consists of functional assistance on subjects such as technique, organisational advancement and funding.
Contact:
Moriz Jürgens
Landsberger Str. 234
80687 München
Mobile: +49 157 57949081
[email protected]
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