Small businesses are an enormous deal. According to GOBankingRates’ Small Business Spotlight survey, 81% of shoppers desire to spend their money at a small business over a sequence or main retailer.
But some varieties of small businesses are struggling and wish extra consideration from patrons. Here’s extra on which small businesses want you to buy there essentially the most — plus, discover out what you are able to do to assist the small businesses in your community.
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What Are the Most Popular Types of Small Businesses?
According to the survey, eating places and low retailers are the most-frequented small businesses, with 31% of respondents indicating it as such. Other small businesses that buyers frequent embody boutiques (17%), bars (16%) and bookstores (16%).
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What Types of Small Businesses Need Your Attention?
According to the survey, health studios, pet retailers and salons and barbershops want your consideration essentially the most, as a result of they’re least frequented by shoppers.
Non-chain health studios are particularly struggling, with solely 4% of respondents saying they frequently go there. Private salons and barbershops are the subsequent least-frequented with solely 5% of respondents indicating it as a frequent cease. Pet retailers are additionally in want of extra business, with solely 9% of respondents stating they frequently store there.
How You Can Help Struggling Small Businesses the Most
According to the survey, 51% of respondents mentioned to assist small businesses, they prioritize their spending there.
And whilst you can, for instance, join a month-to-month health membership, store for pet meals and provides on the pet retailer and begin getting your hair lower and styled at a privately owned salon or barbershop, you can too inform others. According to the survey, 78% of respondents inform their family and friends or refer prospects to assist a small business.
Here are another methods you possibly can assist small businesses thrive.
Start With a Review
Reviews are useful — 43% of survey respondents say they write opinions to assist small businesses.
“If a business is online, your part involves leaving an online review detailing your experience. If it was a good one, spill the beans on why it was exceptional,” mentioned Joe Camberato, the CEO of National Business Capital. “Get specific — mention names, particular products and recount those moments of positive interaction. This way, when the next potential customer comes along, he or she will see your review and might just swing by.”
Dive Into Their Social Media
“Following someone on social media and actively engaging with their content are two distinct ballgames,” mentioned Camberato. “We’ve all scrolled past countless posts without a second thought because they didn’t stand out. But when you engage, you’re interacting, pushing brand visibility and paving the way for future sales.”
You also can take it a step additional and write posts by yourself social media accounts to assist promote totally different small businesses. According to the survey, slightly below half — 48% — of respondents share details about small businesses on their social media pages.
Carve Out a Routine With Others
“Why not create a tradition of visiting a local business together regularly?” requested Camberato. “Gathering everyone might sometimes feel like herding cats, but when there’s good food or entertainment involved, the motivation skyrockets. Plus, you’re giving fresh faces a taste of the brand you enjoy — a win-win for all parties involved.”
Invite Small Businesses To Participate in Community Events
Another method you possibly can assist small businesses is to offer alternatives for publicity.
“If you’re having a customer appreciation event, opening day of sports games event, trunk or treat, back to school night at a daycare, we would love to be there,” mentioned Brandon and Janet Counts, house owners of Potomac Plumbing & Gas, Inc. “Engaging with the community we serve is an awesome way to give back, build relationships and can help us increase brand awareness in our community.”
Buy Gift Cards or Certificates
Even when you don’t have a must steadily spend money on issues for your self at sure small businesses, you should buy issues for others to assist encourage them to begin procuring there and unfold the phrase. Approximately 21% of survey respondents mentioned they purchase reward playing cards to assist small businesses.
“For birthdays and holidays, buy a gift card from a small business to help the business make money and hopefully get more loyal customers,” mentioned Brett Sussman, head of selling and gross sales, business blueprint and banking at American Express.
Methodology: GOBankingRates surveyed 1,028 Americans aged 18 and older from throughout the nation between June 27 and June 29, 2023, asking ten totally different questions: (1) How do you assist small businesses? (Select all that apply); (2) Which small businesses do you most frequent?; (3) How typically do you spend money at small businesses?; (4) Do you favor to spend money at a small business over a sequence or main retailer?; (5) Would you select to spend at a small business over a significant firm even when it meant paying the next worth?; (6) What do you favor a few small business over a sequence or main retailer? (Select all that apply); (7) Over the previous three years how has your relationship (or spending) with small businesses modified?; (8) How do you work together with small businesses essentially the most?; (9) Have you ever thought of beginning a small business?; and (10) What is stopping you from beginning a small business?. GOBankingRates used PureSpectrum’s survey platform to conduct the ballot.
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This article initially appeared on GOBankingRates.com: 81% Prefer Small Businesses Over Major Retailers — Which Ones Need Your Business Most?
