The Feline Generous program hits $200,000 in donations to cat welfare organizations throughout the US and continues its mission to assist purrfectly impurrfect cats discover loving furever properties
EWING, N.J., Nov. 6, 2023 /PRNewswire/ — In honor of National Animal Shelter Appreciation Week (November 5-11), the ARM & HAMMER™ Feline Generous program at this time introduced the launch of its “A Day within the Life” social media marketing campaign. This initiative is devoted to celebrating purrfectly impurrfect shelter cats who are sometimes missed for adoption as a result of age, sickness, look, or misunderstood personalities. The Feline Generous program teamed up with a few of TikTook’s hottest cat content material creators to create humorous movies that spotlight “a day within the life” of purrfectly impurrfect cats ready for loving furever properties to assist elevate consciousness round why they make such fantastic pets. As a thanks to every of the taking part shelters—Tuscaloosa Metro Animal Shelter in Tuscaloosa, AL, Rafiki’s Rescue in Anaheim, CA and Mary S. Roberts Pet Adoption Center in Riverside, CA—the ARM & HAMMER™ Feline Generous program will probably be donating $10,000 to every organization!
“National Animal Shelter Appreciation Week is a superb alternative to remind folks of the arduous work the workers and volunteers put into working these superb organizations,” stated Pam Johnson-Bennett, Certified Cat Behavior Consultant. “It’s additionally an excellent time to remind folks in the event that they’re contemplating adopting a cat to contemplate adopting a purrfectly impurrfect cat, which will be so rewarding whereas serving to shelters make room for brand spanking new cats. It’s price noting, most cat habits points come up from misunderstandings and assuming the cat is deliberately being disobedient. Cats are extremely adaptable and might simply regulate to bodily limitations. Plus, when you’re on the lookout for a cat who wish to curl up in your lap and luxuriate in simply being close to you, an older cat often is the ideally suited alternative.”
In 2023, the ARM & HAMMER™ Feline Generous program will probably be donating a complete of $50,000 to cat welfare organizations and since launching this system in 2019, it has donated a complete of $200,000 because it continues to assist purrfectly impurrfect cats discover loving furever properties and helps native cat shelters throughout the nation.
This yr alone, Feline Generous collaborated with a number of organizations, such because the ASPCA for National Adopt a Shelter Cat Month in June, and helped them elevate $75,000 for ASPCA’s shelters. Additionally, Feline Generous supported its personal native shelters in Philadelphia by sponsoring Mac’s Fund‘s “Mewtiny on the Moshulu” occasion and awarding a $5,000 donation, in addition to a $13,500 donation to Morris Animal Refuge, one of many nation’s oldest animal refuge organizations.
“The Feline Generous program is devoted to elevating consciousness round why adopting purrfectly impurrfect cats is so rewarding and serving to them discover nice properties,” stated Lisa Borak, Senior Marketing Director, ARM & HAMMER™ Pet Care. “We have been delighted to collaborate with native shelters, nationwide organizations and content material creators to proceed giving purrfectly impurrfect cats a platform to point out how irresistibly adoptable they’re. We stay up for persevering with our efforts in 2024.”
The ARM & HAMMER™ Feline Generous program is a web based platform that simply connects folks to a community of native cat shelters throughout the nation to assist enhance adoption and generate product and financial donations, with a particular deal with cats who are typically missed as a result of age, sickness, look or misunderstood personalities.
To comply with the dialog use #FelineGenerous.
About ARM & HAMMER™
For greater than 170 years, ARM & HAMMER™ Baking Soda’s acquainted orange field has been a trusted fixture in each the fridge and home. The model was based in 1846 when Dr. Austin Church and John Dwight started to provide and promote sodium bicarbonate beneath the ARM & HAMMER™ model identify. Today, Church & Dwight, Co., Inc. manufactures quite a lot of cleansing, freshening and deodorizing merchandise for the home, household, pets, and physique beneath the enduring ARM & HAMMER™ model identify. For extra data go to http://www.clumpandseal.com/. Follow @armandhammercat to be taught extra or take a look at www.facebook.com/ArmandHammer.
About Church & Dwight Co., Inc.
Church & Dwight Co., Inc., headquartered in Ewing, NJ, manufactures and markets a variety of private care, family, and specialty merchandise beneath the ARM & HAMMER™ model identify and different well-known emblems like OxiClean™.
SOURCE Church & Dwight Co., Inc.
