- Cure By Design uses 5 classifications of items—hemp seeds and nutrition, personal care, animal care, aromatherapy, and hemp leaf items for medical usage.
- It has actually partnered with 44 veterinary medical facilities and centers, along with 18 basic medical facilities in Bengaluru, Mumbai, Chennai, Delhi, and Ahmedabad.
- Many research studies reveal CBD items can substantially ease discomfort and tension in people, particularly assisting individuals with PTSD, cancer discomfort, epilepsy, autism, and so on.
With the cultural shift and social networks impact, more Indians understand and accepting of hemp items. The turning point can be found in November 2021 when the Food Safety and Standards Authority of India (FSSAI) determined hemp seed, oil, and flour as food products.
Daanish Matheen was presented to hemp while studying hotel management at Manipal University. At a dinner occasion, a fellow chef from north India presented him to hemp seed raita, a yoghurt-based meal.
He found out that individuals in Uttarakhand and Himachal Pradesh have actually long been utilizing hemp seeds for different functions, consisting of as veggie preservatives. That triggered his interest.
“However, entering the hemp industry was not easy because many people, including my parents, were not aware of the multiple uses of hemp and its legality,” Matheen, who earlier dealt with health-focused snacking business Lo! Foods, informs SMBStory.
Recognising the increasing market need for hemp, he took a leap of faith and invested Rs 10 lakh from his personal cost savings to start his own endeavor in hemp. He developed the Bengaluru-based hemp business, Cure By Design, in 2020.
One-stop location for hemp
Initially, the business presented a lineup of 18 SKUs, consisting of hemp masks, hemp sanitisers, entire hemp seeds, and hemp seed oil for animals. The preliminary action was good and the hemp masks got offered out rapidly.
At present, Cure By Design uses 5 classifications of items—hemp seeds and nutrition, personal care, animal care, aromatherapy, and hemp leaf items for medical usage. From 18 SKUs in 2020, it has actually now broadened its portfolio to 94 SKUs. All its items have Ayush Standard Mark and are FSSAI-certified.
The items are focused on reducing stress and anxiety, nerve discomfort, nerve conditions, muscle discomfort, cancer-related discomfort and hunger problems, stomach issues, sleep conditions, and different psychological and physical health conditions.
The items in the medical variety can just be taken under medical guidance and need a legitimate prescription.
Research and advancement
Cure By Design obtained a drug production license from the Ministry of AYUSH in 2020.
“The company works closely with doctors to understand the market requirements and develop products accordingly. In addition to creating new-age formulations, we also revisit classical formulations from centuries ago,” says Matheen, Founder of Cure By Design. One such item is Trailokya Vijaya Vati, an Ayurvedic classical solution utilized for menstrual conditions and neuropathic discomfort.
The personal care items are made by a third-party producer in Delhi. The business provides the required active ingredients while the producer deals with the R&D procedure. In the case of scent oils, the business has actually partnered with numerous naturopathy physicians based in Bengaluru to establish the items.
Regarding medical marijuana, the business depends on feedback from physicians to identify the needed THC material for different conditions and establish solutions appropriately.
Its medical marijuana items are made by a 3rd party in Jhabua, Madhya Pradesh while the hemp seed items are made near Dehradun in Uttarakhand.
Alleviating discomfort and tension
A research study carried out by Cornell University reveals that cannabidiol (CBD) can assist with discomfort management in dogs. It discovered that CBD allowed over 80% of dogs experiencing osteoarthritis to experience a considerable decrease in pain.
“Extensive consultations with veterinarians were conducted to ensure that pet care products work effectively,” says Matheen.
He likewise keeps in mind that existing tick sprays typically include oils, causing animals getting unclean when outdoors. To address this, Cure By Design established a water-based tick spray that does not need massaging and gets soaked up by the skin. It likewise established a chemical-free balm for animals that it says is safe to lick.
To verify the efficiency, the business contributed numerous samples to an animal care center in Whitefield, Bengaluru. “The positive results observed in these abandoned and stressed dogs served as strong evidence of the effectiveness of our pet care products,” the creator asserts.
Nandini Banerjee, a Delhi homeowner, has actually invested over 15 years in animal rescue work. Many of the animals she experiences struggle with persistent problems and injury. Her own dog struggled with a pancreatic condition. “In 2020, a veterinarian in Bengaluru recommended Cure By Design’s CBD oil. It significantly alleviated pain. It calmed my dog and improved her appetite,” she says.
Many research studies reveal CBD items can substantially ease discomfort and tension in people too, particularly assisting individuals with PTSD, cancer discomfort, epilepsy, autism, and so on.
Another consumer, Vishwas says the items assisted his mom, who was detected with lung cancer, experience relief throughout chemotherapy. The items were suggested by Dr Sayed Tahir Hassan, a medical marijuana specialist.
Cure By Design has actually partnered with 44 veterinary medical facilities and centers, along with 18 basic medical facilities in Bengaluru, Mumbai, Chennai, Delhi, and Ahmedabad.
While the business does not have offline shops, the physician in these centers stock and sell Cure By Design’s items straight to clients, making it possible for the business to run offline through a network of medical facilities and centers.
The website, social networks platforms, and ecommerce channels produce 50-55% of the sales while the rest originates from its medical professional network.
While Cure By Design declined to reveal profits figures, it marked a 38% development in between FY23 and FY22.
Currently, the business has a group of 8 workers operating in sales, networking, ecommerce management, and material.
Going ahead
According to a research study carried out by Markets and Markets, the international commercial hemp market will have a forecasted profits of $18.1 billion by 2027, growing at a Compound Annual Growth Rate (CAGR) of 21.6% in between 2022 and 2027. The market was approximated to be worth $6.8 billion in 2022.
The business just recently introduced an aromatherapy line with 13 items. It began with 8 blends developed by naturopathy physicians to target migraine and sleep conditions.
One of the primary obstacles the business deals with is the requirement to inform individuals about hemp and break the preconception. “To address this, we have organised many pop-up events in Bengaluru, Chennai, Mumbai, Kolkata, and Hyderabad to let people experience the products,” says Matheen. It likewise prepares to arrange conferences in various cities to produce awareness about hemp.
To date, the business has actually satisfied around 10,000 direct orders online. It intends to create collaborations with more Ayurvedic physicians and shops, even more broadening its network.
“We plan to open a store-cum-clinic in Bengaluru soon,” Matheen says.
There are strategies to include more items in the medical marijuana classification depending upon the feedback received from physicians. “We are also planning to look more into classical Ayurvedic medicines,” he includes.
