The RSPCA has launched a Christmas movie which ‘explores the unique role pets play in people’s lives’ as neglect and abandonment calls reportedly attain a three-year excessive.
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The charity’s new Christmas advert has hit extra tv and digital screens this week – with the animal welfare charity trying to increase important funds as calls about abandonment and neglect to its emergency line attain a ‘shocking’ three-year excessive.
The advert types a key a part of the charity’s ‘Join the Christmas Rescue’ marketing campaign – which launches at a time when the RSPCA fears that ‘thousands of animals’ lives are hanging in the balance’.
The heart-warming advert explores the distinctive function pets play in individuals’s lives – from serving to individuals fight loneliness and grief, to providing companionship to young kids, to pets being the loving face that welcomes homeowners on the door once they return home.
However, it additionally explores the darker facet of animal possession – displaying a recreation of the type of abandonment name handled all too typically by RSPCA officers – as animal rescue officer (ARO) Jade Guthrie is proven coming to the help of a canine left tied up and alone subsequent to some bins.
The advert airs as calls to the RSPCA about neglect and abandonment have reportedly been spiralling, amid the continued cost of residing disaster.
Shirley Ballas, RSPCA ambassador, champion ballroom dancer and TV choose, recorded the voiceover for the advert.
She stated: “This heartwarming advert reminds us that while many pets face a loving Christmas in a warm, safe home; many animals face a bleaker reality this festive season.
“I know the incredible and tireless work of their rescue teams to bring animals to safety, but it’s their kind-hearted supporters – the animal-loving public – who power the rescue and help them bring even more animals to safety.
“I hope this advert encourages people to Join the Christmas Rescue, and ensure more animals can be reached this winter.”
In September, 1,969 incidents of abandonment had been reported to the RSPCA – larger than the quantity in that month in 2020, 2021 and 2022, and the charity is braced for extra tragic experiences about dumped pets and animal neglect over the winter months.
ARO Jade added: “Sadly, the end of the advert demonstrates a situation our officers are seeing all too often on the frontline – abandoned, unwanted animals.
“I’ve wanted to be an RSPCA rescuer my whole life – but I’ve never seen things this busy on the frontline before; and we know this winter, our rescue teams are set to be inundated with more worrying calls about animals in need. For many, the RSPCA is their only hope.
“Thousands of animals’ lives are hanging in the balance this Christmas. We must come together for the animals who need us – but we cannot do that without our kind supporters.”
The advert is available on a variety of platforms, together with the RSPCA’s social media channels. Supporters are being urged to share the video to encourage as many individuals as potential to Join the Christmas Rescue.
