Mayhew was a winner in Ocean’s yearly digital imaginative competitors
As a record variety of owners are required to quit their animals to shelters, ratings of dogs and cats are left trying to find animal enthusiasts who have the ability to adopt or foster them.
Animal well-being charity Mayhew intends to offer dogs and cats a 2nd possibility with a unique experiential outside activation which highlights the significance of embracing rescue animals.
Loved For Life was a winner in the charity classification of Ocean Outdoor’s 2022 digital creative competition which looks for to foster vibrant imaginative concepts.
Produced by Ocean Labs and Mayhew, the activation happened at Westfield London on June 29, magnified more commonly throughout 11 Ocean complete movement screens, supported by PR and social activity.
To help match dogs and cats trying to find caring home with an appropriate possible adopter, the big format screen in Westfield Square presented concerns like “Are you more cat or dog?” and “Do you prefer early mornings or lazy days?”
Westfield London visitors were then welcomed to finish a brief test on a tablet which utilized their replies to combine them with a dog or cat presently waiting to be embraced. Once the reactions to the interactive signboard were secured, the possible matches appeared on the big format screen together with a QR code which took individuals to the Mayhew website and additional details about their variety of services for dogs, cats, family pet owners and neighborhoods.
Visitors had the possibility to communicate with Mayhew brand name ambassadors and volunteers on the day along with satisfy Mayhew treatment dogs and learn more about the charity’s crucial work.
Mayhew has actually seen a rise in need for its variety of veterinary and animal well-being services and a boost in demands from family pet owners to quit their animals. In the very first 5 months of 2023 alone, the variety of demands from family pet owners to quit their dogs had actually increased by 54%, and the exact same figure for cats is 74% compared to the exact same duration in 2022.
Mayhew CEO Sherine Wheeler says: “There is a very worrying increase in people seeking our support to rehome their pet dogs and cats. At the same time as having to operate waiting lists to manage our capacity, we are having to work very hard to find new ways to reach prospective adopters and foster carers as they too struggle to make ends meet.”
“The opportunity to reach thousands of people across West London and encourage them to see how they can help – either by adopting an animal that needs a second chance, or by supporting Mayhew – is invaluable. Ocean Outdoor’s support in delivering this campaign will make a real difference to the dogs, cats, pet owners and communities we help.”
Ocean Outdoor UK CEO Phil Hall says: “Our competition seeks ideas that leverage the entertaining, immersive and technical opportunities of DOOH. Mayhew have done just that, putting creativity at the heart of their activation. This lovely campaign is fun, highly shareable and addresses an important topic. Britain is known as a nation of animal lovers. Let’s hope these pets find the homes they deserve.”
Ocean’s 2023 digital imaginative competitors opens for entries soon. To learn more check out
