Cookie brand name Oreo is stepping up to the plate to guarantee black and white animals throughout the Middle East discover a house.
Influenced by the increase of the name Oreo as the 6th most popular name for black and white animals, according to Rover.com, ‘Oreo and Buddies’ sees the cookie brand name desert its basic product packaging for 3 monochromatic kennel-style boxes.
The restricted edition variety is offered to buy in your area, with a QR code on each box connecting straight to a bringhomeoreo.com microsite where clients can search homeless felines, bunnies and pet dogs for adoption.
Dealing With Saatchi & & Saatchi, the brand name has actually partnered with family pet rescue company K9 Buddies and Yanni Animal Well-being to source homeless animals, assisting to take on growing occurrences of family pet desertion throughout the United Arab Emirates.
Ilona Morozova, marketing supervisor for biscuits at Mondelez International MENA, stated: “When we recognized many animals are called Oreo, we understood we needed to discover a method to return. Partnering with 2 of the most significant saves in the area has actually been an honor and we can’t wait to assist some animals discover the permanently home they should have.”
Gautam Wadher, executive imaginative director at Saatchi & & Saatchi Dubai, included: “This effort is spirited and real to Oreo’s spirit. However the intent is severe. Working straight with 2 family pet saves, we have actually made the animals who are up for adoption the stars of all our interaction.”
Structure on Oreo’s ‘Stay Playful’ objective declaration to ‘Bring house spirited, Bring house Oreo’, the project mostly drops the brand name’s hallmark blue to toss the concern of family pet desertion into plain relief.
Credits
Brand Name: Mondelez International
Senior director, marketing, MENAP: Bassem AlbdulGhani
MENAP customer experience lead, AMEA: Krinio Christaras
E&I marketing quality director, MENAP: Lara B Abizeid
E&I marketing supervisor, biscuits and baked treats, MENA: Ilona Morozova
Senior brand name supervisor E&I biscuits and baked treats, MENA: Marian Matta
Brand name supervisor chocolate and bakeshop, MENAP: Sara Zorkot
E-commerce supervisor, Gulf: Edom Noemi
Company: Saatchi & & Saatchi MEA
Production home: Prodigious MEA
Post production home: Optix Dubai
Media: Glow Foundry MEA
Chief imaginative officer: Sebastien Boutebel
Executive imaginative director: Gautam Wadher
Innovative director: Alok Mohan
Associate imaginative director: Anika Marya
Senior copywriter: Katie Handfelt
Art director: Erick Canedo
Art director: Namita Nair
Head of Saatchi & & Saatchi UAE: Ramzi Sleiman
President at Prodigious ME: Sami Saleh
Chief technique officer at Publicis Groupe: Tahaab Rais
Head of technique and insights tactical preparation: Mazher Abidi
Method and insights director: Rosina Casserly
Company director: Karim El Kari
Associate organization director: Hiam Baltaji
Senior executive: Dayana Atanasova
Innovative services supervisor: Cynthia Sarkis
Digital shipment supervisor: Biju Varughese
Material director: Hussein Krayem
Professional Photographer: Mahmoud Abdelfattah
Movement designer: Lucas Fuse, Ahmed Aborady, Daniel Masilang
Studio supervisor: Uthaman Chamandi
Digital retoucher: Jessudas Manirajan, Jayan Subramanian
