British sustainable trend model, Omnes, is launching its “Giving Back Friday” marketing campaign for the second yr in a row. The initiative sees a portion of gross sales donated to Rewilding Britain, making the most of the busiest buying season of the yr.
Omnes was based in 2020 primarily based on creating responsibly crafted trend at a good and attainable worth level. To immediate a broader change throughout the business, the ‘Giving Back Friday’ marketing campaign showcases how manufacturers can use the festive season’s momentum to provide again to the planet.
Fashion is estimated to account for as much as 10% of world carbon dioxide output. Along with tens of millions of tonnes of textiles ending up in landfill yearly, its affect is catastrophic. As a climate-positive model, Omnes is dedicated to supporting the pure setting, which is why this yr they are going to be donating 5% of all gross sales of the model’s signature animal-printed clothes to assist Rewilding Britain through Work For Good.
Jordan Razavi, Founder of Omnes, commented: “At Omnes, we’ve at all times beloved taking part in with prints and color. With nature in some ways the world’s best artist, it’s no surprise our clients love our graphic animal prints.
“This year we wanted to give back to our animal inspirations by donating a percentage of sales of all animal print garments to Rewilding Britain. Wild ecosystems play a pivotal role in tackling the effects of climate change, but many of these resources are sadly depleted. If in some small way, we can support these biodiverse communities to re-establish themselves, it’s a step in the right direction.”
Earlier this month, Omnes opened the doorways to its first-ever pop-up store on London’s Carnaby Street. Offering its socially accountable clients their first alternative to buy the model in person, the 1,200 sq ft retailer is unfold over two flooring. Giving Back Friday shall be available on the pop-up from 21-26 November in addition to on-line.
