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HomePet Industry NewsPet Charities NewsNew blood to spice up charity's formidable five-year plan

New blood to spice up charity’s formidable five-year plan

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Cheryl Martin and Niall Duffy have joined The Donkey Sanctuary in new executive roles.
Cheryl Martin and Niall Duffy have joined The Donkey Sanctuary in new govt roles. © The Donkey Sanctuary

Two new Executive Director roles have been added to assist drive The Donkey Sanctuary’s not too long ago launched five-year organisational technique.

Niall Duffy is the brand new Executive Director of Policy and Profile, and Cheryl Martin has been appointed Executive Director of People and Planning. They might be essential in shaping the worldwide charity’s mission to enhance the lives of thousands and thousands of donkeys.

Duffy was appointed in August and brings with him a wealth of expertise from a profession spanning a number of industries and sector leaders, together with the RSPCA, the Independent Press Standards Organisation, Nestlé UK Ltd, Qatar Airways, and native authorities.

Having beforehand served as Chair of Safe Haven for Donkeys, which works with donkeys and their homeowners in Israel and Palestine, Duffy already has a eager consciousness of the challenges dealing with donkeys and donkey-owning communities world wide.

“To be joining the Donkey Sanctuary at this time, as the charity is embarking on its five-year global strategy, is really exciting, and a huge honour,” he stated. “I’m looking forward to working with the best equine welfare team in the business to make a lasting difference to the millions of donkeys globally that desperately need our help.”

Cheryl Martin joined The Donkey Sanctuary in 2019 as Director of Brand and Communications. Her intensive background in advertising communications helped lead the charity’s strategic model improvement and alter the best way the charity is perceived by elevating consciousness of its worldwide campaigns and programmes of labor. Martin additionally helped steer the organisation by way of the uneven waters that Covid-19 delivered.

“Every day our people work hard to improve the lives of donkeys, wherever they are. Without them we couldn’t do what we do,” Martin stated.

“After four years at The Donkey Sanctuary, it’s a privilege to be able to help shape and guide our next chapter together. It’s a big challenge but one supported by a compassionate, dedicated and incredibly talented group of people. Add our donkeys into the picture and that’s a huge motivator for any leadership team.”

For greater than 50 years, The Donkey Sanctuary has strived in the direction of a greater world for donkeys, and one the place donkeys in all places are handled with the kindness and respect they deserve.

This 12 months, the Devon-based charity launched its new five-year organisational technique, embracing its founding values and setting out an formidable plan that goals to enhance the lives of 5 million donkeys worldwide. This dedication to a single species is what units The Donkey Sanctuary other than different world animal charities and has allowed it to turn out to be a worldwide chief in donkey welfare.

CEO Marianne Steele stated the charity had set itself an enormous job — to enhance the lives of 5 million donkeys over 5 years. “Essential to it is a management crew with the abilities, expertise and keenness for animal welfare to make it occur. That’s why I’m so delighted to have Niall and Cheryl of their new key roles.

“Their appointments will help put The Donkey Sanctuary in an even stronger position to fulfill our goals, as we deliver on our vision of a world where every donkey has a good quality of life.”

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