Catherine Cottrell is director of promoting and revenue technology at Cats Protection
What was the pondering behind the rebrand?
The rebrand is a part of our new technique which we launched in 2022. There are 11 million owned cats within the UK, and we assist 150,000 of them. We need to massively improve that quantity. To accomplish that, we have to improve revenue. As an animal welfare organisation we’re reliant on voluntary funds, so from a fundraising perspective, it’s important that we considerably develop consciousness, and the brand new model can assist with that.
It’s almost 25 years since Cats Protection checked out its model, so a rebrand was nicely overdue. The world has moved on a lot since then, significantly when it comes to digital, so we needed to create one thing that basically operates within the digital house, as nicely displays the work that we do. We wanted to develop a model that was each playful and versatile, but in addition spoke to our experience in animal welfare and our work round influencing coverage.
