Dogs Trust has actually seen a frustrating boost in owners seeming like they have no option however to quit their much-loved dogs since they cannot manage to keep them, getting over 1,000 calls a week. The campaign highlights the help and assistance dog owners and their dogs can receive from Dogs Trust so they don’t need to make the supreme sacrifice and lose their dog. The campaign is running for 4 weeks on television, social networks and OOH.
It centres on a movie that reveals the pleasure that dogs bring, following one dog, Milo, and his owner through a common day, from the dog getting on the owner’s bed in the early morning to wake him up, through a walk, a video game of bring and a journey to the pub, prior to the dog leaps up on the owner’s bed once again as he’s about to go to sleep.
The hero movie is accompanied by 4 10-second social videos, ‘Behaviour’, ‘Help’, ‘Recall’ and ‘Support’ that intend to provide dog owners easy and fast suggestions, provided in a favorable method. The very first video, ‘Behaviour’, reveals a dog ripping up various household products such as letters and slippers and informs the owner how this might be an indication that the dog is distressed. The 2nd movie, ‘Help’, reveals a dog consuming on various days and lets individuals understand that Dogs Trust has actually partnered with Fairshare to supply dog food for UK Food Banks. The 3rd, ‘Recall’, reveals a dog being called by its owner in the park and highlights how Dogs Trust has recall training available. The 4th, ‘Support’, shows a dog with an injury collar sitting in its dog bed and lets owners know that Dogs Trust might be able to help with vet’s expenses.
“The cost of living crisis is having a huge impact on dog owners,” said Nick Daniel, Marketing Director at Dogs Trust. “We’re getting an extraordinary quantity of calls from individuals who seem like they have no other option however to quit liked family dogs since they can no longer manage to keep them. This is why we have actually produced this campaign to highlight all the numerous methods we can help and keep them and their households together with their dogs. We wish to commemorate dogs and the pleasure they bring us and keep them in the location they are most happy.”
