The Office of the Commissioner for Animal Welfare has launched an intensive animal consciousness marketing campaign. The marketing campaign contains of a collection of radio messages, in each the English and Maltese languages, broadcast throughout a number of radio stations. In addition, a digital show marketing campaign additional disseminates the identical messages in a visible format throughout Google platforms and native web sites.
The chosen communication channels have been strategically chosen to successfully attain a various viewers – people of various ages and backgrounds and lengthen past those that already possess a robust affinity for animals or champion their trigger.
Collectively, the messages advocate for varied facets of accountable and compassionate therapy of animals, accountable pet possession, the significance of reporting situations of cruelty and lengthening help to organisations devoted to animal rescue. Furthermore, it highlights the significance of adhering to leash legal guidelines, adopting accountable clean-up practices, administering preventive care to pets, and making certain the microchipping of dogs and cats.
Additionally, this marketing campaign seeks to foster a tradition of pet adoption from shelters, fostering a group the place the larger good triumphs over private preferences. ” Such campaigns transcend mere info; they play an important function in our group. They function a poignant reminder of a elementary fact: our shared accountability is to coexist harmoniously with the creatures who share our world.
These initiatives are usually not nearly educating; they’re about instilling a way of obligation and compassion. They immediate us to recognise that we’re not alone on this planet; we’re half of a bigger ecosystem, and it is our ethical obligation to deal with our fellow inhabitants with kindness and care.” – Commissioner for Animal Welfare, Alison Bezzina.
