Founded by Helen Woodward Animal Center in 1999, the Home 4 the Holidays marketing campaign has helped place greater than 20 million pets (in partnership with greater than 4,000 collaborating international rescue teams) into loving houses. The program seeks to encourage households to undertake their new four-legged members of the family from a shelter this vacation season, slightly than store for them at a pet retailer or breeder.
Blue Buffalo has supported Helen Woodward Animal Center’s vacation marketing campaign since 2013. Last 12 months, Home 4 the Holidays resulted in almost 1 million dogs and cats united with loving households.
“Blue Buffalo’s mission is to like, feed and deal with all pets like household,” stated Haley Perry, Senior Manager of Brand Experience at Blue Buffalo. “We consider each canine and cat deserves a loving, ceaselessly home the place they’re really embraced as household. This vacation season, we hope individuals go to their native rescue facilities and think about the love they can provide to shelter pets.”
This 12 months’s struggling financial system has had a large influence on shelters throughout the nation the place pet relinquishment numbers are up, and adoption numbers are down. Many animal welfare organizations are scuffling with restricted funding and hungry mouths to feed, whereas juggling strained budgets with elevated provide prices and medical bills. The Coast-to-Coast Blue Buffalo Food Drop helps relieve a big a part of the monetary pressure; enabling shelters to deal with matching pets with loving households. Blue Buffalo is delivering a number of truckloads of meals to Helen Woodward Animal Center and the Center’s accomplice, Paws Crossed Animal Rescue in New York. The much-needed vacation meals will likely be distributed to pet rescues and shelters inside these areas.
“We are honored to accomplice with Blue Buffalo on this marketing campaign every year,” said Helen Woodward Animal Center VP of Development Renee Resko. “The firm has made it its mission to enhance the lives of animals, offering nutritious meals to pets in houses, and championing Home 4 the Holidays to search out loving households for orphan pets. This coast-to-coast meals drop they’ve finished for the previous 6 years to kick this marketing campaign off is simply one other unimaginable means Blue Buffalo is demonstrating their dedication to serving to pets in want.”
“We are past thrilled and honored to be part of Blue Buffalo’s great Home 4 the Holidays meals donation,” stated Jennifer Angelucci, CEO of Paws Crossed Animal Rescue Inc. “This is the fifth 12 months that Paws Crossed has been the japanese hub for this large present of over 36,000 kilos of pet meals, for use at Paws Crossed and distributed to quite a few shelters on the East Coast. We are so grateful to our pals at Helen Woodward Animal Center, the west coast hub, for suggesting our participation in serving to so many orphaned pets!”
Helen Woodward Animal Center desires to proceed to encourage rescue organizations to extend their adoption efforts through the vacation season, when extra households decide to carry home a brand new pet. For the fifth 12 months, the Center is providing $25,000 to the rescue organization that develops essentially the most artistic Home 4 the Holidays promotion to extend adoptions.
There are some ways to get entangled within the Blue Buffalo Home 4 the Holidays marketing campaign together with adopting and inspiring pals to undertake after which displaying the world your newly adopted finest buddy by posting a photograph on the contest page or sharing on Instagram with #IChoseToRescue and tagging @hwac and @bluebuffalo. For extra details about the marketing campaign or to search out collaborating native shelters and rescues teams, go to animalcenter.org/home-4-the-holidays.
The media is invited to attend this morning, Wednesday, Oct. 18th, as native rescue teams arrive in shifts to select up the beneficiant Blue Buffalo meals donation at West Coast-based Helen Woodward Animal Center (6523 Helen Woodward Way, Rancho Santa Fe, CA 92067) and East Coast-based Paws Crossed Animal Rescue Inc. (100 Warehouse Ln S, Elmsford, NY 10523).
For info on Helen Woodward Animal Center, name 858-756-4117, go to www.animalcenter.org or cease by at 6461 El Apajo Road, Rancho Santa Fe, CA 92067.
About Home 4 the Holidays (H4TH)
As one of the vital profitable pet adoption applications on the earth, H4TH companions with 1000’s of animal organizations devoted to discovering ceaselessly houses for orphan pets. Founded by Helen Woodward Animal Center and in partnership with Blue Buffalo this 12 months, this system started in 1999 with simply 14 collaborating animal shelters in San Diego County. Since it started 25 years in the past, accomplice organizations within the Home 4 the Holidays marketing campaign have helped greater than 20 million households expertise the enjoyment of pet adoption, together with near 1 million pet adoptions final 12 months alone. For extra info, please go to www.home4theholidays.org.
About Helen Woodward Animal Center
Helen Woodward Animal Center is a personal, non-profit organization the place “individuals assist animals and animals assist individuals.” Founded in 1972 in Rancho Santa Fe, Calif., the Center supplies companies for greater than 90,000 individuals and greater than 10,000 animals yearly by way of adoptions, academic and therapeutic applications each onsite and all through the neighborhood. Helen Woodward Animal Center can also be the creator of the International Home 4 the Holidays pet adoption drive, the International Remember Me Thursday® marketing campaign and The Business of Saving Lives Workshops, instructing the business of saving lives to animal welfare leaders from world wide. For extra info, go to: www.animalcenter.org.
About Blue Buffalo
Blue Buffalo, the nation’s #1 healthful pure pet meals, began with a promise made to a lovable Airedale named Blue who struggled with most cancers, the main reason for demise in dogs. His household, the Bishops, needed to feed him the most effective meals attainable, so they looked for meals with high-quality elements, however determined to create one thing even higher – pure pet meals for dogs and cats with nutritious elements, actual meat first, and a few of the highest requirements within the trade. Since Day 1, BLUE’s crew of veterinarians and animal nutritionists have fastidiously chosen high-quality, pure elements and upheld its True BLUE Promise to canine and cat pet dad and mom – actual meat as the primary ingredient with NO rooster (or poultry) by-product meals, NO corn, wheat or soy, and NO synthetic flavors or preservatives. The result’s a portfolio of high-quality, pure meals and treats that each dogs and cats love. This easy concept: “Love them like household. Feed them like household.” lives on right now in each Blue Buffalo recipe.
SOURCE Helen Woodward Animal Center
