Lee Petts based growth-focused PR and advertising and marketing company Fifty2M again in 2002.
The company relies in Preston, Lancashire, and works with start-up, scale-up, established businesses and charities.
From larking about on LinkedIn to working vital advert campaigns throughout Breast Cancer Awareness Month, Petts shared how a recent week in his life went…
Monday
I begin day-after-day with a walk within the park with my canine, however on Monday’s I prolong this so I can spend longer open air. I discover it helps me get in the best way of thinking for a productive week forward.
Next, it was time to submit my weekly #GladMonday unhealthy dad joke on LinkedIn. Now it’s extra relaxed on there, I feel it’s good to show-off your character!
After mooching with the pooch, and larking about on LinkedIn, I spent a lot of the day with colleagues on an advert marketing campaign for a nationwide most cancers charity to run throughout Breast Cancer Awareness Month.
The thought is to check whether or not aligning with broader consciousness campaigns helps to spice up visibility and engagement. This marketing campaign will see us trialing search adverts on Google and Facebook adverts too.
We’ve additionally developed a long-form touchdown web page with completely different sections which can be aligned with a typical three stage advertising and marketing funnel (Awareness, Consideration, and Conversion). This will allow us to ship visitors to the completely different sections primarily based on advert goal. We’ve not completed this earlier than – we often use a set of nested touchdown pages – however now we have excessive hopes. Then once more, it might bomb, who is aware of?! That’s promotional advertising and marketing for you, plenty of experimentation with no guarantee of success however plenty of alternative to be taught and refine till you discover the successful components.
I additionally managed to nip out and squeeze-in a fast 3km run over lunch. I solely began working in April 2021, and it used to take me 49 minutes to run 5km. Now, I’m doing it in 32 minutes and if at this time’s common tempo of six minutes per km is something to go by, I’ll quickly have my time all the way down to half-hour at this distance to realize my finish of 2023 aim.
Tuesday
It was an early begin and a visit to Blackburn to look on Graham Liver’s BBC Radio Lancashire breakfast present, with Hayley Kay standing-in.
I accompanied Alison Colley who runs Hope’s Therapy Dogs. They had been rewarded with ‘Highly Commended’ standing within the Start-Up class of Lancashire’s premier business awards, the Be Inspired Business Awards or BIBAs.
I used to be honoured to guage this class over the summer season, and was actually happy that Alison and her young business bought some well-deserved recognition. She has an incredible model story about how her 9 12 months old daughter, who died from most cancers a number of years in the past, inspired her to coach the household canine, Pippa – who had been a supply of nice consolation to Hope as she endured her sickness – so she might assist different kids.
I organised for Alison to look on the breakfast present, and was invited on to supply the BIBAs context. Good luck together with your future endeavours Alison, Pippa and the remainder of the staff.
In the afternoon, I jumped in to a rebranding venture we’re engaged on. We’re planning a launch that can contain hiring a digivan for a few days to drive across the locations the place our consumer is most lively, as a part of a contest geared toward getting visitors to its new web site (that we’re additionally engaged on!) It’s going to be nice. When we first pitched the idea, the consumer mentioned “you don’t do things by halves, do you?” and he’s proper, we don’t – most rebrands almost go unnoticed, whereas we predict you want to make them ‘pop’. My job was to try to discover a firm near Lancashire to rent the digivan from – now we have a powerful choice for spending within the locations our work is delivered – however to date I’ve had no pleasure, so seems like I’ll should widen the search!
Wednesday
Scene change. I made a decision to work from one of many cafés on the excessive road the place I stay.
They serve a reasonably superior breakfast of smashed advocado with chillies and chili flakes on toasted sourdough, which I wish to high with poached eggs. Yum.
Oh, and the espresso is nice too.
It was principally a morning of catching up with emails.
I like to do that often, typically working from the Brew Bar of the Preston Marriott resort, or the lounge on the Tickled Trout resort simply off the M6. Sometimes, you stumble upon different business varieties you recognize, and others you don’t. I wish to individuals watch, nevertheless it’s the change of surroundings that I’m actually desirous about, I discover it helps to stimulate my inventive juices.
Thursday
Went for one more run at lunchtime. Achieved my end-of-year aim by finishing 5km in half-hour! #successful
Checked-in to see how certainly one of our new LinkedIn lead technology campaigns is understanding for a haulage consumer. We’re focusing on skip rent and recycling businesses to try to open-up a dialogue about hauling bales of paper, cardboard, and plastics after they’ve been plucked from incoming co-mingled garbage. We solely launched it per week earlier than, so it’s nonetheless early days, however connection requests are being accepted at a wholesome price and individuals are responding to follow-up messages. Unlike quite a lot of businesses that supply this as a service, we don’t do ‘connect-and-pitch’, preferring to build a relationship and create dialogue – it takes a bit longer, however will get higher outcomes.
Reviewed a quote we’d beforehand despatched for producing some video content material for an power business after a change was requested. We’ll now be going out on location to movie some B-roll at certainly one of their purchasers that we will use as voiced-over cutaways, if it comes off. This can be an fascinating venture, targeted on educating smaller businesses about inexpensive, practical pathways to web zero by means of the medium of facilitated round-table discussions to create a long-form model plus plenty of smaller segments and social media teasers (we love ‘sweating’ content material by making it divisible!)
Friday
I rounded off the week with a half-day so I might pack for a weekend away!
The morning was spent overseeing some work growing some touchdown pages for a Christmas fundraising marketing campaign for certainly one of our charity purchasers. It’s going to be an excellent one – not fairly John Lewis territory, however heartwarming all the identical.
I additionally chased-up certainly one of our charity prospects that’s contemplating utilizing our LinkedIn lead technology service to attach it with businesses throughout your complete meals sector, from growers to retailers. This specific charity redistributes surplus meals to low earnings households and must supply extra however isn’t (but) very well-known. It’s additionally competing in opposition to businesses that pay for edible surplus meals and switch it into pet treats and even course of it to make biogas used as an power supply – we agree with the charity that feeding individuals, not pets and processes, must be the precedence and have some concepts for a way we may help develop this narrative.
And that’s the week that was! There’s clearly rather more to it than this, these are simply the highlights that hopefully present how versatile we’re at Fifty2M and that I’m personally very aim oriented. In truth, I reckon most of our purchasers would agree with that – they hear me banging on about it sufficient!
