Bolton Wanderers have today revealed a brand-new five-year arena calling rights handle Bolton-based recyclable building item producer, Toughsheet.
The home of Bolton Wanderers will be formally relabelled as the Toughsheet Community Stadium from the 1st July 2023, in line with the start of the 2023/24 season. The arena is presently called the University of Bolton Stadium.
The long-lasting collaboration with Toughsheet represents the biggest sponsorship handle the club’s history and sees the business end up being a Principal Partner of the club.
Founded in Bolton in 1968 and now using over 85 individuals from its base in Westhoughton, the family business is directed by Managing Director Dougi Mercer and Director Paul Mullineaux.
Toughsheet are market leaders in developing useable building items from 100% recycled products and are the top manufacturer of eco-friendly moist evidence membrane, exporting their items internationally.
(Pictured delegated right are Toughsheet’s Sales Manager Eva Mercer, Managing Director Dougi Mercer and Director Paul Mullineaux)
Working with leading sports company Sporting Group International (SGI), Bolton Wanderers started the procedure of discovering a brand-new arena calling rights partner in September 2022.
The deal was required to over 400 brand names and throughout 6 months, the club met around 20 business that revealed an interest in the chance, consisting of the University of Bolton.
Sharon Brittan, Chairman of Bolton Wanderers said: “When we met Dougi and his group as part of the procedure to discover a brand-new arena calling rights partner, it was clear quickly that they live and breathe Bolton.
“Lifelong fans, they have actually constructed an extremely effective business in the town with an excellent green program that uses regional individuals. Their love for Bolton Wanderers and for Bolton itself is what set them apart as the best business for the club to partner with.
“Through this collaboration, they now play a profoundly substantial function in assisting us take the next advance in protecting the longer-term stability of the club and our enthusiastic prepare for the future.
“We extend our sincere thanks to Toughsheet for picking to share their successes in such a way that straight advantages Bolton Wanderers and makes our club more powerful for everybody. We eagerly anticipate dealing with them carefully in the coming years.
“I would also like to thank our CEO Neil Hart, and Adrian Wright and Charlie Bannister at SGI for their diligent work in supporting us to secure this fantastic sponsorship deal for the club.”
Dougi Mercer, Managing Director of Toughsheet said: “As Bolton Wanderers fans, this is a dream become a reality and a big minute for everybody associated with Toughsheet.
“We had actually invested some years feeling disappointed with the club however given that Sharon Brittan and her group have actually been at the helm, that sensation has actually dissipated. Bolton Wanderers has actually been changed under her stewardship into a solvent, real neighborhood club.
“It’s due to the fact that of the group of staff now in post at Bolton Wanderers that we leapt at the opportunity to be included. What much better minute to join this journey and become part of what is occurring here.
“We like this club and this town. We are thrilled to be in the position to provide something back and to be part of the history of this amazing arena.
“We look forward to working with Sharon Brittan, Neil Hart and the entire Wanderers’ Board. We can’t wait to get started – here’s to many successful years ahead!”
The sponsorship handle Toughsheet includes high profile external and internal signs and digital in-stadia properties, along with the identifying rights to the arena.
Find out more about Toughsheet here.
