Digital information has change into an vital a part of Americans’ information media diets, with social media taking part in a vital function in information consumption. Today, half of U.S. adults get information not less than typically from social media.
News consumption on social media
When it involves the place Americans recurrently get information on social media, Facebook outpaces all different social media websites. Roughly a 3rd of U.S. adults (31%) say they recurrently get information from Facebook.
1 / 4 of U.S. adults recurrently get information from YouTube, whereas smaller shares get information from Twitter (14%), Instagram (13%), TikTok (10%) or Reddit (8%). Fewer Americans recurrently get information from LinkedIn (4%), Snapchat (4%), Nextdoor (4%), WhatsApp (3%) or Twitch (1%).
When trying on the proportion of every social media web site’s customers who recurrently get information there, some websites stand out as having a better portion of customers turning to the location for information even when their whole viewers is comparatively small. For instance, whereas Twitter is utilized by about three-in-ten U.S. adults (27%), about half of its customers (53%) flip to the location to recurrently get information there. On the opposite hand, roughly the identical share of adults (31%) use LinkedIn, however solely 13% of its customers recurrently get information on the location.
Who consumes information on every social media web site
In many circumstances, there are demographic variations between the individuals who flip to every social media web site recurrently for information. On a number of of the social media websites we requested about, adults beneath 30 make up the biggest share of those that recurrently get information on the location. For instance, half or extra of standard information shoppers on Snapchat (67%), TikTok (52%) and Reddit (50%) are ages 18 to 29. Additionally, ladies make up a better portion of standard information shoppers on Facebook, whereas the alternative is true for websites like Twitter and Reddit.
Some partisan variations additionally come up in the case of who recurrently will get information on some social media websites. The majority of standard information shoppers on many websites are Democrats or lean Democratic. No social media web site included right here has common information shoppers who usually tend to be Republicans or lean Republican. (See Appendix for knowledge on U.S. adults in every demographic group who recurrently get information from every social media web site.)
CORRECTION: (Sept. 23, 2022): The charts on this truth sheet have been up to date to appropriate an error within the said area dates for the information’s underlying survey. The up to date textual content ought to learn: “Source: Survey of U.S. adults conducted July 18 – Aug. 21, 2022.” These adjustments don’t have an effect on the very fact sheet’s general findings.
Find out extra
This truth sheet was compiled by Research Assistant Jacob Liedke and Associate Director Katerina Eva Matsa.
Read the methodology and the topline.
Pew Research Center is a subsidiary of The Pew Charitable Trusts, its major funder. This is the latest report in Pew Research Center’s ongoing investigation of the state of reports, data and journalism within the digital age, a analysis program funded by The Pew Charitable Trusts, with beneficiant help from the John S. and James L. Knight Foundation.
Follow these hyperlinks for extra in-depth evaluation of reports consumption:
News Platform Fact Sheet, Sept. 20, 2022.
Nearly 1 / 4 of Americans get information from podcasts, Feb. 15, 2022
Attention to COVID-19 information elevated barely amid omicron surge; partisans differ in views concerning the outbreak, Jan. 27, 2022
News on Twitter: Consumed by Most Users and Trusted by Many, Nov. 15, 2021
Americans who relied most on Trump for COVID-19 information amongst least prone to be vaccinated, Sept. 23, 2021
About four-in-ten Americans say social media is a crucial approach of following COVID-19 vaccine information, Aug. 24, 2021
How Americans Navigated the News in 2020: A Tumultuous Year in Review, Feb. 22, 2021
More than eight-in-ten Americans get information from digital units, Jan. 12, 2021
Measuring News Consumption in a Digital Era, Dec. 8, 2020
Many Americans Get News on YouTube, Where News Organizations and Independent Producers Thrive Side by Side, Sept. 28, 2020
Americans Who Mainly Get Their News on Social Media Are Less Engaged, Less Knowledgeable, July 30, 2020
Read all studies and brief reads associated to information platforms and sources.
