India Today Group’s AI information anchor, Sana, has gained the International News Media Association (INMA)’s 2024 Global Media Award for AI-led newsroom transformation.
India Today group has been chosen as the perfect in South Asia for ‘AI-led newsroom transformation’, and the corporate’s human-collaborative AI anchor, Sana, gained first place amongst nationwide manufacturers for the ‘greatest use of AI in customer-facing merchandise’.
“The 2024 Global Media Awards actually highlighted how information media corporations should suppose past the normal to attach with their readers on this period of disruption and information avoidance. Unsurprisingly, this class of profitable entries options a few of the most progressive we’ve seen,” government director and CEO of INMA, Earl J Wilkinson, famous.
The India Today Group launched India’s First AI Anchor, Sana, in March 2023.
“Sana boasts a various set of capabilities, excelling in multilingual communication with nearly no studying curve. Notably, it seamlessly transitions throughout a spectrum of matters and codecs with out succumbing to fatigue, thus addressing the dynamic calls for of our newsroom,” in response to a press release by the India Today group.
“In an impressively temporary timeframe, the AI Anchor Sana has earned widespread media acclaim and has develop into a catalyst for elevated viewers engagement and content material differentiation, solidifying its position as a revolutionary power within the media panorama,” the corporate spokesperson stated.
The 2024 Global Media Awards noticed 771 multi-platform entries from 245 market-leading information media manufacturers in 43 nations, competing in several sections similar to innovation and greatest practices in information manufacturers, optimising using media options, subscriptions, product, promoting, and commerce, Artificial Intelligence, and newsroom innovation.
The awards ceremony was held on the Victoria and Albert Museum in London.
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