DBEDT NEWS RELEASE: HAWAI‘I TAKES FLIGHT AT TOKYO’S HANEDA AIRPORT FOR ITS FIRST-EVER HAWAI‘I POP-UP
Posted on Nov 13, 2023 in Latest Department News, Newsroom
DEPARTMENT OF BUSINESS, ECONOMIC DEVELOPMENT AND TOURISM
JOSH GREEN, M.D.
GOVERNOR
JAMES KUNANE TOKIOKA
DIRECTOR
FOR IMMEDIATE RELEASE
November 13, 2023
HAWAI‘I TAKES FLIGHT AT TOKYO’S HANEDA AIRPORT FOR ITS FIRST-EVER HAWAI‘I POP-UP
The Aloha Market powered by Mana Up is a 15-day pop-up store that includes greater than 40 Hawai‘i manufacturers
TOKYO — The Department of Business, Economic Development and Tourism (DBEDT) and Mana Up at this time introduced the launch of a Hawai‘i-themed pop-up retail shop featuring Hawai‘i products at Tokyo’s Haneda Airport. Named the Aloha Market powered by Mana Up, the pop-up store is about to open its doorways on November 15, bringing a slice of Hawai‘i’s vibrant tradition, pure magnificence, and tropical aptitude to the gateway to Tokyo.
With an estimated 60,000 vacationers and nontravelers passing by way of day by day at Tokyo’s Haneda Airport departure space the place the pop-up will likely be situated, buyers can have the possibility to expertise a hand-picked collection of merchandise from Hawai‘i from more than 40 Hawai‘i-based companies including long-standing favorites like Hawaiian Host, Diamond Bakery, Honolulu Cookie Company, Kahala, Kauai Kookie and Leonard’s Bakery, whereas additionally providing up-and-coming manufacturers like Ua Body, Nick Kuchar Art & Design and Komodo Hawai‘i, Kō Hana Rum, Noho Home and Maui Ku’ia Estate Chocolate will likely be making their debuts in Japan on the Aloha Market.
The Aloha Market powered by Mana Up is a collaboration between JATCO (Japan Airport Terminal Co., Ltd.), the State of Hawai‘i, CPB Foundation, Ulupono Initiative and Mana Up. The Hawai‘i Tourism Authority and Hawai‘i Tourism Japan are additionally companions for this occasion.
“This opportunity is a great way to support Hawai‘i-based companies with their export growth and to further our goals for economic diversification,” stated Governor Josh Green, M.D “Throughout our state, we have companies winning international awards for their innovative and unique Made-in-Hawai‘i products. Many of these products come from our agriculture or are inspired by the mix of cultures so proudly represented in our islands. This project is one way to share with the world the amazing work that is being done here in Hawai‘i and helps to build success stories for local businesses. Mahalo to JATCO for welcoming Hawai‘i into the Haneda Airport for this wonderful event,” stated Governor Green.
This initiative is an outgrowth of the Japan Export Accelerator program run by DBEDT from February to October of this yr. Hawaiian Host, Kō Hana Rum, Waiākea, Komodo Hawai‘i, Kauai Kookie and Diamond Bakery were all participants. Spearheaded by Paul Yonamine, Chairman Emeritus of Central Pacific Bank, the objective of the program was to jumpstart or expand each company’s gross sales in Japan and create established pathways for exporting that others may benefit from sooner or later. Topics included recommendation on product growth, advertising and marketing promotion, export logistics, laws, provide chain and funding help.
“The recent Japan Export Accelerator was a big step forward in launching our export initiatives and building a foundation to expand on in the future. We received many new sales opportunities and are excited to be part of showcasing Hawai‘i’s world-class products in Japan, especially at the Aloha Market at Haneda Airport,” says Jason Brand, cofounder of Kō Hana Rum primarily based in Kunia, Hawai‘i.
Hawaii News Now will likely be sending a particular delegation to cowl the occasions and share the significance of the Japan Export Accelerator program because it pertains to supporting native businesses and the financial ties between Japan and Hawai‘i.
To align with “Kokua for Maui — Shop & Show Aloha” efforts, JATCO will donate 10% of gross sales to the Maui Strong Fund in addition to provide donation packing containers on the Aloha Market storefront. King’s Hawaiian, Hawaiian Host, Hawaiian Airlines, Waiākea and others are main activations on the pop-up to generate consciousness and join with Japanese audiences.
“DBEDT, Hawai‘i Tourism Authority, and Hawai‘i Tourism Japan have come together to bring an array of partners with unique strengths to the project,” stated James Kunane Tokioka, DBEDT Director. “The Aloha Market is a fresh way for Japanese travelers to connect with Hawai‘i, keeping us top-of-mind when they are making their travel decisions. Additionally, we are strengthening our longstanding relationship with JATCO and generating valuable revenue for Hawai‘i companies. We appreciate our many partners who have contributed countless hours and resources to make this a positive experience for all,” stated Tokioka.
“The Aloha Market will be a fun immersive shopping experience for customers to touch, feel and taste what Hawai‘i has to offer. It is so much more than a pop-up because it showcases our very best and invites people in to be part of it,” says Meli James, co-founder of Mana Up.
The Aloha Market powered by Mana Up at Tokyo’s Haneda Airport will take place from November 15 to November 30. For extra details about the Aloha Market powered by Mana Up, please go to houseofmanaup.jp.
Companies Represented:
- Aloha de Mele
- Aunty Liliko‘i
- Big Island Bees
- Bradley & Lily
- Diamond Bakery
- Hali‘imaile Distilling Company
- Hanalei Beauty Company
- Hawaiian Chip Company
- Hawaiian Host
- Hawaiian Paradise Coffee
- Honolulu Cookie Company
- Jules+Gem
- Kahala – The Original Aloha Shirt
- Kauai Kookie
- Kō Hana Rum
- Ko‘olau Distillery
- KOHO
- Komodo Hawai‘i
- Kona Brewing Company
- Kula Herbs Excellent Soap
- Lanai Transit
- Lanikai Bath & Body
- Leonard’s Bakery
- LexBreezy Hawai‘i
- Liko Lehua
- Mānoa Chocolate
- Maui Brewing Company
- Maui Ku‘ia Estate
- Mauna Loa
- Mokulele Farms
- Napua‘ala
- Nick Kuchar Art & Design
- Noho Home
- Sea Salts of Hawai‘i
- Sig Zane Designs
- Taro Brand from Hawaiian Chip Company
- Tea Chest Hawaii
- Ua Body
- Vivi Palette
- Wrappily
About the Department of Business, Economic Development and Tourism (DBEDT)
DBEDT is Hawai‘i’s useful resource middle for financial and statistical information, business growth alternatives, vitality and conservation info, and international commerce benefits. DBEDT’s mission is to attain a Hawai‘i economy that embraces innovation and is globally competitive, dynamic and productive, providing opportunities for all Hawai‘i’s residents. Through its hooked up businesses, the division fosters deliberate group growth, creates reasonably priced workforce housing items in high-quality residing environments, and promotes innovation-sector job development.
About Mana Up
Mana Up is an accelerator and enterprise fund for Hawaiʻi-based merchandise rising to markets globally, with the mission to extend financial alternative and jobs for the individuals of Hawaiʻi. To date, 85 native firms have participated within the six-month accelerator program that gives enlargement alternatives and helps resolve business challenges. For extra details about the accelerator program, go towww.manauphawaii.com, and to buy House of Mana Up, go to https://houseofmanaup.com.
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MEDIA CONTACTS
Courtney Liu
Mana Up
Communications and Marketing Manager
808-497-5387
[email protected]
Laci Goshi
Department of Business, Economic Development and Tourism
808-518-5480
[email protected]
