Omni’s product line options plant, yeast, and algae proteins; the startup’s dry life stage diets for puppies, adults, and seniors, in addition to a purposeful deal with vary selling joint and intestine well being will probably be available to Fressnapf’s on-line clients.
This collaboration marks a major milestone for Omni, propelling the startup into the mainstream pet meals market, co-founder and co-CEO Shiv Sivakumar informed this publication, with the previous funding banker noting the constructive shift in attitudes in the direction of vegan and plant-based pet meals.
Research and collaborative efforts, he says, have assist form a extra receptive setting: “The narrative is shifting, getting the largest pet retailer in the European market to add a brand like Omni to its online listing is a step in the right direction for pet health and for the environment.”
Established by Sivakumar and veterinary surgeon Dr Guy Sandelowsky, Omni maintains a longstanding partnership with a third-party producer, leveraging its in depth European scale to attain substantial manufacturing capability. “We never wanted to be a small player in this market. We want to become large and disruptive.”
Beyond dry pet meals and treats, Omni’s numerous portfolio features a style topper and moist meals designed to emulate the style and texture of hen and beef, all with out animal elements. The startup studies gross sales progress of over 70% since January, producing £1.6 million (US$2.03m) in gross sales within the UK.
The firm has secured monetary backing from meals tech buyers, and it additionally launched a crowdfunding spherical final yr. “We have raised around £1.8m to date, and a new funding round is currently underway.”