Omni’s product line options plant, yeast, and algae proteins; the startup’s dry life stage diets for puppies, adults, and seniors, in addition to a purposeful deal with vary selling joint and intestine well being will probably be available to Fressnapf’s on-line clients.
This collaboration marks a major milestone for Omni, propelling the startup into the mainstream pet meals market, co-founder and co-CEO Shiv Sivakumar informed this publication, with the previous funding banker noting the constructive shift in attitudes in the direction of vegan and plant-based pet meals.
Research and collaborative efforts, he says, have assist form a extra receptive setting: “The narrative is shifting, getting the largest pet retailer in the European market to add a brand like Omni to its online listing is a step in the right direction for pet health and for the environment.”
Established by Sivakumar and veterinary surgeon Dr Guy Sandelowsky, Omni maintains a longstanding partnership with a third-party producer, leveraging its in depth European scale to attain substantial manufacturing capability. “We never wanted to be a small player in this market. We want to become large and disruptive.”
Beyond dry pet meals and treats, Omni’s numerous portfolio features a style topper and moist meals designed to emulate the style and texture of hen and beef, all with out animal elements. The startup studies gross sales progress of over 70% since January, producing £1.6 million (US$2.03m) in gross sales within the UK.
“We batch test all our production to ensure that the amino acids, vitamin, and minerals levels meet or surpass FEDIAP guidelines. What sets us apart is that we are vet-founded brand, so we are doing things in a scientific way, but, ultimately, dogs love our food, and that’s shown by the loyal customer base that we already have,” Shiv Sivakumar, co-CEO, Omni. Photo credit score: GettyImages/PK-Photos
The firm has secured monetary backing from meals tech buyers, and it additionally launched a crowdfunding spherical final yr. “We have raised around £1.8m to date, and a new funding round is currently underway.”
About the editor
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