The quantity cat house owners proceed to rise, as a staggering 59 p.c of all “pet mother and father” now personal a cat, with greater than one-third proudly owning multiple. This development may be attributed to cats becoming seamlessly into fashionable pet mother and father’ busy and concrete existence.1
Cats, and their devoted house owners, had been the main target of a recent survey by Cargill, which discovered that almost 75% of cat mother and father search for their cat’s meals to assist deal with particular well being challenges. While these customers consider cat meals performs an necessary function in supporting their pet’s well being, solely 40% reported being glad with the present choices in the marketplace – fueling development alternatives for pet product makers.2 3
“The pet meals market has historically revolved round dogs, however with the variety of cat-loving households quickly on the rise, it’s clear that cats are having a second – and types are taking discover,” says Chad Wethal, Senior Global Marketing Manager, Pet & Lifestyle for Cargill’s Animal Nutrition business. “A noticeable hole exists between what’s at present in the marketplace and what cat mother and father are on the lookout for, opening the house for brand new options like postbiotics that may ship the science-backed well being advantages they’re searching for.”
Some key insights from Cargill’s Cat Parent Survey:
- Cat mother and father provide quite a lot of meals to their cats, with almost 9 in 10 cat mother and father buying dry meals for his or her cats; nonetheless, two-thirds additionally buy canned meals, whereas one-half additionally buy moist meals in a pouch.
- Cat mother and father extremely worth the standard of the elements above value and sort of meals (dry, moist, and many others).
- Nearly one-half of all cat mother and father are involved about their cat growing a well being situation, rating vomiting, immune energy, and unfastened stools as the highest three.
- Nearly three-fourths of cat mother and father look to meals to deal with particular well being challenges for his or her cats, with intestine/digestive well being the clear chief (46%), adopted by immune well being (37%) and pores and skin and coat well being (32%).
- The most impactful, on-pack ingredient claims for cat mother and father had been “pure” and “ingredient supply”.
- 83% of cat mother and father who worth science and analysis behind the claims made by cat meals and deal with firms are on the lookout for proof present in a number of analysis research, adopted by cat-specific and in-home use research.
Cargill’s staff of animal well being consultants are on the forefront of cat mother and father’ considerations and challenges, providing cat meals producers skilled diet recommendation and top-quality elements, like Cargill’s postbiotic, TruMune, that ship the supposed well being advantages as a result of it’s been supported by species-specific analysis.
- Cargill’s pet-proven postbiotic helps a wholesome intestine microbiome and balanced immunity whereas additionally supporting a palatability increase.
- Cargill’s pet-specific postbiotic helps a balanced immune response. A balanced immune response helps cats divert their power from responding to emphasize to different every day actions, like bonding with their pet mother and father.
- Cargill’s pet-specific postbiotic helps fecal high quality, together with odor and consistency.
“Our Cargill Cat Parent Survey and new Feline Postbiotic Clinical Research are a testomony to Cargill’s dedication to understanding the distinctive wants of dogs and cats and the function their intestine performs in supporting lifetime well being and wellness. This thrilling new analysis builds on an already robust basis of pet-specific analysis displaying that Cargill’s postbiotics assist pets reside extra wholesome and energetic days. It means extra innovation potentialities for pet meals manufacturers and peace of thoughts for pet mother and father,” added Wethal.
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1-2. Innova Market Insights, 2023.
3. Euromonitor Passport Data, 2023
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About Cargill
Cargill is dedicated to offering meals, elements, agricultural options, and industrial merchandise to nourish the world in a secure, accountable, and sustainable method. Sitting on the coronary heart of the provision chain, we associate with farmers and prospects to supply, make and ship merchandise which might be very important for dwelling.
Our 160,000 staff members innovate with function, offering prospects with life’s necessities so businesses can develop, communities prosper, and customers reside effectively. With 159 years of expertise as a household firm, we glance forward whereas remaining true to our values. We put folks first. We attain greater. We do the precise factor—right this moment and for generations to come back. For extra info, go to Cargill.com and our News Center.
About Cargills Cat Parent Survey
Cargill Cat Parent Survey US & W. Europe 2024 surveyed 1,068 cat house owners from 4 international locations (USA = 422, UK = 213, France = 217, Germany = 216).
About Cargill’s Feline Postbiotic Clinical Research
Feline Postbiotics: Latest analysis and innovation. Supporting Feline Health from the Inside out medical analysis evaluated 63 wholesome, grownup cats weighting 2.5-6.0 kg for 42 days with a 21-day acclimation interval; three therapies: 0, 150, 300 mg Saccharomyces cerevisiae Fermentation Product (SCFP) per kg of body weight per day; all cats had been fed a premium, full and balanced grownup cat meals. A chicken-based components (32% crude protein;16% crude fats) devoid of SCFP served as base weight loss plan and the management (CON). The SCFP was added to the bottom weight loss plan to ship 150 mg/kg BW/day SCFP (TRUL) or 300mg/kg BW/day SCFP (TRUH).
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