Kent Pet Group, a subsidiary of Kent Corporation and the maker of World’s Best Cat Litter, lately introduced the next information and updates at Global Pet Expo 2024.
World’s Best Cat Litter partnered with New York-based model design agency, Little Big Brands, for the model redesign. The launch of the brand new visible identification celebrates not solely a brand new emblem, but in addition a completely new packaging design, and rather more. The effort concerned in depth client analysis that led to a totally reimagined look with a clear coloration palate.
“As the No. 1 natural and sustainable cat litter brand, it’s important to keep things fresh, which is why you’ll see softer formula colors and lighter tones to reflect our naturally safe promise,” mentioned Brooke Tjaden, class administration and business analytics supervisor, Kent Pet Group.
Another new addition to the packaging design is the usage of new cat imagery to replicate the model’s approachability and extenuate the emotional reference to shoppers and their cats.
“The one thing that isn’t changing, however, is our litter. You can still expect the same naturally safe litter you’ve come to know and love,” mentioned Tjaden.
In addition to conserving a watch out for the brand new look, shoppers can even count on to welcome a brand-new product to the World’s Best Cat Litter lineup of naturally protected litter formulation.
Poop Fighter Maximum Odor Defense is the primary pure and sustainable cat litter designed to remove poop stink, not simply masks it. The new product additionally was made with a Botanical Blocker expertise that immediately blocks and neutralizes the stench.
“Our consumers needed something that was tough on smells, and we listened,” mentioned Tjaden. “This new formula neutralizes poop, urine, and ammonia odors, leaving you with a delightful light lemongrass scent. It will change the way you think about cat litter.”
Available in 8-, 15- and 28-pound luggage, Poop Fighter is coming quickly to retailers nationwide.
Kent Pet Group additionally introduced the launch of manufacturing of recycled-paper cat litters and small-pet bedding manufacturers, Breeder Celect and again 2 nature at its manufacturing facility in Muscatine, Iowa. With manufacturing amenities already in Australia and the United Kingdom, the transfer means each litter and bedding merchandise will now be available domestically for the primary time.
Upcycled from 99 % recycled paper with no dangerous chemical substances or components, each Breeder Celect (for cats) and again 2 nature (for small animals) provide long-lasting odor management, are extremely absorbent, pure and non-toxic.
