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Twitter’s blue bird logo design changed by ‘X’ in branding overhaul By Investing.com

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Scott Kanowsky | Investing.com

Published Jul 24, 2023 13:54

Investing.com — Twitter’s well-known blue bird logo design has actually been altered to an “X,” in an enormous branding overhaul led by the social networks platform’s owner Elon Musk and president Linda Yaccarino.

The “X” sign is now noticeable on Twitter’s website, and was included on the profiles of both Musk and Yaccarino. A forecast of the image was likewise seen on the business’s workplaces in San Francisco.

“#GoodbyeTwitter” was a trending subject on Twitter, with some users revealing criticism over the modification.

Musk formerly revealed on Sunday that the business will quickly “quote goodbye” to the Twitter brand name and, consequently, “all the birds.”

The billionaire said the bird logo design will rather be changed with the elegant “X”. He included that, following the rebranding, tweets will now be called “x’s.”

The letter indicate Musk’s bigger aspiration to change Twitter from a short-text messaging service into a so-called “whatever app” that has functions like peer-to-peer payments and e-commerce shopping.

Musk’s vision for a revamped Twitter comes as the group faces flagging marketing earnings, a heavy financial obligation load, and fresh competitors from Meta’s Threads . As just recently as July 14, Musk confessed that the business is still “net capital negative.”


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