Twitter has actually rebranded to X as part of Elon Musk’s strategy to produce an “everything app”.
The tech billionaire, who took control of the platform in October 2022, changed the popular blue bird with the brand-new logo design on Monday after crowdsourcing concepts from users over the weekend.
He likewise apparently notified workers by email that Twitter would end up being X, along with rerouted the domain X.com to Twitter.com.
Linda Yaccarino, who Mr Musk worked with to be the president of Twitter last month, validated the switch in a series of tweets late on Sunday.
“It’s an exceptionally rare thing – in life or in business – that you get a second chance to make another big impression,” she composed.
“Twitter made one massive impression and changed the way we communicate. Now, X will go further, transforming the global town square.”
Ms Yaccarino explained the app as the “future state of unlimited interactivity”, including audio, video, messaging, payments and banking.
“There’s absolutely no limit to this transformation,” she included. “X will be the platform that can deliver, well… everything.”
Mike Proulx, research study director at Forrester, said on Sunday that the relocation would even more push away Twitter’s initial, and as soon as increasingly faithful, user base.
“On the one hand, you can make the argument he would be getting rid of an iconic brand. On the other hand, he is signalling it is a new day for what was once Twitter and that the company is heading in a different direction with a different user base.”
Mr Musk said in a Sunday post he wished to alter Twitter’s logo design and surveyed his countless fans whether they would favour altering the website’s palette from blue to black. He published an image of an elegant X versus a black external space-themed background.
“And soon we shall bid adieu to the Twitter brand and, gradually, all the birds,” he said.
Under Mr Musk’s turbulent period considering that he purchased Twitter in October, the business has actually altered its business name to X Corp, showing the billionaire’s vision to produce a “super app” like China’s WeChat.
In April, Twitter’s tradition blue bird logo design was momentarily changed by Dogecoin’s Shiba Inu dog, assisting drive a rise in the cryptocurrency’s market price.
The business came under prevalent criticism from users and marketing specialists when Musk revealed previously this month that Twitter would restrict the number of tweets each day different accounts can check out.
The day-to-day limitations assisted Meta Platforms-owned competing service Threads, which crossed 100 million sign-ups within 5 days of its 5 July launch.
Twitter did not react to an ask for remark about the latest modifications.
Additional reporting from firms
