A family-run business has actually been handling a few of the world’s most significant business by offering the “healthiest” dog food around in a David versus Goliath story.
Salters Pet Nutrition increased from centuries of experience as a Suffolk butchers and is now sending its premium items around the world.
The family can trace its roots in the meat market all the method back to Aldeburgh in 1723 however co-founder Stephen Salter revealed how his grandpa returned from serving in the Medical Corps on the Western Front in the First World War to open his own business in 1922.
Stephen, 64, signed up with at some point later on as a third-generation butcher however chose to attempt something various 24 years earlier, while protecting Salters’ objective of providing the first-rate items.
He told GB News: “We are using the highest quality ingredients, we cook it well, we look after it and we send it out carefully in nice presentation bags and a cardboard box.
“If they’ve made the order prior to 1pm it’ll be with you by the next working day.”
Stephen included: “I have four different foods, covering four different life stages, all of which I use a high-quality, human-grade chicken.
“It’s actually a whole chicken, cooked, roasted, deboned, minced, dried and I use that as my chicken that goes into Salters.
“These larger international companies will use a slurry format which is something I would never ever use. Salters is about quality, from start to finish.”
He likewise worried how Salters Pet Nutrition – based in Saxmundham – utilizes natural vitamins and human-grade Italian additional virgin olive oil however does not consist of colouring, artificial ingredients or chemicals.
He included: “I’ve wanted the best of everything for my dogs. They’re fed on Salters.
“I haven’t changed an ingredient, recipe or supplier in the 24 years since we started to date.”
Britons intending to offer their four-legged pals a “health-first” diet plan can purchase a 15 kg bag of Salters dog food for £78, which Stephen declared can feed an average-size Labrador for simply £1.48 a day.
However, Salters remains in an extremely competitive market and Stephen yielded bigger corporations have a benefit when it concerns benefit margins.
“The larger companies all work on huge margins and I’ve sacrificed mine to give the quality,” he said.
“I can’t do what the big boys do with the publicity because I don’t have their margins.”
However, the business is building a faithful UK consumer base which extends from Cornwall to Aberdeenshire.
Stephen explained: “Our principal has always been looking after your loyal customers first because that is the core of your business.
“That is how we have always traded and that is why I hope to give a quality product and quality service to my customers.”
He included: “We like to talk to people. There’s nothing worse than speaking to a computer or emailing.
“You lose the feel of things. And people have great feelings for their dogs so it’s best to talk to people.
“I will always return a call to anyone who wants to know about our food and anyone that wants to discuss the problems that they may have with their dogs.”
But Salters Pet Nutrition has actually had some especially fascinating consumers in recent years.
“I’ve even sent dog food out to the police in the Cayman Islands,” he said.
Stephen received a letter from the Metropolitan Police in 2019 about the support he provided to Scotland Yard’s canines
Stephen Salter
It would seem police forces are particularly keen to try out Salters’ dog food, with both Suffolk and the Metropolitan Police likewise purchasing Stephen’s items.
Stephen explained: “One of our proudest minutes was when we were welcomed to feed the pregnant dogs and puppies at the Metropolitan Police centre.
“Most police forces use the big conglomerates but we feed our dogs at Suffolk Police and because of our quality we were feeding young puppies in London.
“I met Cressida Dick and she actually wrote to say how well the dogs were looking and how pleased they were with the results.”
* This is a paid-for advertorial function – Salters Pet Nutrition are happy marketers on GB News
