BANGKOK (The Nation/Asia News Network): Thailand’s family pet market outlook has strong capacity to broaden tremendously amongst “petsumers”, as more than 49% of Thais presently choose to embrace family pets over having kids, a current study by the College of Management Mahidol University (CMMU) exposed.
The report specifies ” petsumers” as a brand-new kind of consumers who want to pay as long as it can treat their family pets. The term has actually been presented to help online marketers in pleasing high-spending family pet enthusiasts.
The findings, revealed on Wednesday (Jan 11), become part of a study of Thailand’s family pet business pattern, which is flourishing considering that the Covid-19 pandemic.
Pacharapun Thiensiri, a CMMU trainee and the research study group leader, exposed that 49% of the sample group considered their family pets to be surrogate kids, a practice referred to as family pet parenting, followed by family pet status for social status (34%), and family pet recovery (18%).
Dogs continue to be the most popular family pet, chosen by 40.4%, followed by cats (37.1%) and other unique animals (22.6%).
In Addition, 39.3% of participants want to invest approximately 10,000 to 20,000 baht per family pet each year.
This represents the dog-cat registration database’s domestication rate in Thailand, which has actually increased considerably every year.
He stated that the typical yearly cost of looking after a puppy is 14,200 baht per animal for both dogs andcats Bathing and grooming are the most regularly utilized services by family pet owners, representing approximately 61% of all services.
” The research study intended to comprehend more petlovers’ behaviour in depth so that online marketers can interact with and win the hearts of these customers,” Pacharapun discussed.
In spite of the financial slump brought on by Covid-19, Asst Prof Boonying Kongarchapatara, chair of the marketing program at CMMU, mentioned that the family pet business market is quickly establishing.
Euromonitor anticipates that the worldwide family pet market will deserve approximately US$ 217.615 billion in 2026, representing a 7.2% yearly development rate.
In Thailand, the Ministry of Commerce’s Department of Business Advancement approximates that the Thai family pet market will grow at a typical yearly rate of 8.4% to 66.748 billion baht in 2026.
At a workshop session entitled “Petsumer Marketing: Getting insights to capture high costs and dedicated family pet owners”, Boonying stated that presently lots of businesses are utilizing a family pet marketing method to engage with family pet owners.
Animals are utilized in brand name identity to interact with target market and produce an unforgettable brand name image, in addition to for other marketing functions, he stated.
Ads that consist of both animals and items have a 43.82% impact on purchase choices since animals record the attention of consumers.
CMMU has actually established a petsumer method for online marketers to utilize to thrill high-spending family pet owners, such as personalisation, availability, reliability, individuality, psychological assistance, and animal rights based upon information from dedicated family pet enthusiasts.
CMMU surveyed through a survey 1,046 individuals and carried out extensive interviews with 100 of them. Of the participants, 66.8% were females, 22.3% guys, and 10.9% other sexual preferences. Approximately 77.3% of the sample group remained in the age 24-41.
