Press release: Purina
Your cat’s litter box space plays a fundamental part in their wellness. That’s why Tidy Cats is bringing next-level convenience to litter boxes all over with Tidy Care Comfort, its latest litter development developed with your cat’s requirements – and paws – in mind, introducing specifically at Walmart. To commemorate the launch, Tidy Cats is partnering with the ultimate home and joy expert, starlet Drew Barrymore, to use cat owners the chance to win a home revitalize to provide their litterbox space an upgrade.
From now through May 8, 2023, cat owners can go to the Tidy Care Refresh website to inform Tidy Cats why they require a litter box “littervention.” One lucky winner will get a $5,000 reward to revitalize their space with products from Walmart, plus style pointers from Drew, to develop a Zen environment that can be valued by cats and their people alike.
“I didn’t realize that the litter box environment played such a significant role in maintaining our cat’s health and wellness,” said Barrymore. “I love that Tidy Care Comfort gives my fur babies (and yours) exactly what they need to be comfortable in their litter box, and that I get to bring two of my passions – creating spaces that inspire happiness and my love of cats – together to help my fellow cat lovers.”
To get the complete… scoop… on cat litter choices, Tidy Cats’ group of behaviorists and researchers relied on a panel of genuine specialists – real cats. When offered an option, cats revealed a clear choice for smaller sized litter granules. Research likewise discovered that permitting cats to select their chosen paw feel and fragrance assists motivate routine litter box usage, which can help develop a positive litter box environment and keep cats in houses.
“The No. 1 behavioral reason cats are returned to shelters is going to the bathroom outside the litter box,” said Purina animal behaviorist Dr. Annie Valuska. “And while there are numerous factors that can play a role in that behavior, Tidy Cats wants to make sure that litter isn’t one of them.”
The result was Tidy Care Comfort, a litter made with smaller sized granules for a cat-preferred paw feel (vs. the leading clumping litter) and available in odorless or a cat-selected brilliant and natural fragrance to motivate routine litter box use, which eventually supports cat health and joy. Tidy Care Comfort likewise includes low dust material, 14-day smell control and tight, flat clumps that scoop quickly, using an ideal litter box experience for both cats and their owners.
“Tidy Cats is already a brand our customers trust for their cat litter needs,” said Walmart mercant Josh Fox. “We are thrilled to be able to bring their newest offering – which is changing the game of cat litter – exclusively to our Walmart cat parents to help them put their cat’s needs first and live their best life possible.”
