Doja Cat’s Scarlet alter ego, defined

• Doja Cat has adopted an alter ego forward of the discharge of her new album “Scarlet.”
• The character is nude and lined head-to-toe in blood.
• Here’s what you must learn about Doja’s new alter ego and what it might characterize.

Ahead of the discharge of her hotly anticipated fourth studio album, “Scarlet,” Doja Cat has adopted a putting new look — nude and coated in pretend blood.

The 27-year-old star first donned the unconventional new look in June within the music video for “Attention,” a promotional single for her new album.

At across the 2:50 minute mark of the video, Doja seems on the street fully bare, painted head-to-toe in crimson.

“Look at me, have a look at me / I’m bare,” she raps through the temporary few seconds she seems within the guise.

Since then, Doja has posted quite a few photographs of herself in the identical apparel (or lack of it) to her Instagram, together with for the promotion of her Scarlet Tour.

Statues of the crimson, bare Doja — or Scarlet — have additionally been noticed round New York City, together with in what seems to be the subway and on a basketball court at Tompkins Square Park.

On Wednesday, Doja shared plenty of snaps of her with the latter.

“we met,” she captioned her publish.

What does Doja Cat’s new look imply?

In an interview with Harper’s Bazaar printed on YouTube in August, Doja appeared to substantiate that Scarlet is an alter ego that represents “rebirth.”

“Scarlet is mainly an emblem for the reimagination of the self,” she mentioned. “Just a brand new starting.”

Of the look — which bears a detailed resemblance to the blood-covered title character within the 1976 horror movie “Carrie” — Doja mentioned that it embodies “the trouble that you must put into pushing out this new particular person.”

“The beginning of a brand new inventive, or new thought, or new manner of fashion that you simply’re expressing,” she mentioned.

While Doja has not expressly confirmed what her “rebirth” entails, it seems to seek advice from her altering her musical type — presumably in response to criticism of her rapping skills.

Former Terror Squad member Remy Ma mentioned final yr that she thinks Doja is “dope” however does not qualify as a rapper.

Social media customers additionally criticized Doja after she was nominated for finest feminine hip-hop artist on the 2021 BET Awards.

“Doja is a pop artist,” wrote one user on X, the platform beforehand often known as Twitter.

In an interview with Elle in May 2022, Doja hit out on the claims that she was not a rapper.

“I’ve rapped for the reason that starting,” she mentioned.

In a collection of now-deleted tweets in April 2023, Doja mentioned she was carried out with pop music and was able to show to the world that she was in reality a rapper.

“I additionally agree with everybody who mentioned nearly all of my rap verses are mid and corny. I do know they’re,” she wrote. “I wasn’t attempting to show something, I simply take pleasure in making music. But I’m getting bored with listening to y’all say that I can not, so I’ll.”

“No extra pop,” she wrote in a second tweet.

A brand new Doja

Doja’s Scarlet persona is only one a part of the darker aesthetic that she has adopted forward of the discharge of her new album.

In May, she unveiled plenty of new tattoos, together with an antelope cranium on her wrist, a spider on her forearm, and an enormous bat skeleton on her again.

In an Instagram publish exhibiting off the bat tattoo, Doja additionally shared an excerpt that defined its which means.

“Bats typically characterize dying within the sense of letting go of the old, and bringing within the new,” reads the phrase she shared. “They are symbols of transition, of initiation, and the beginning of a brand new starting.”

As effectively as tattoos, Doja has additionally been toying with macabre imagery.

In the video for “Paint the Town Red,” the lead single from “Scarlet,” Doja is seen being embraced by dying and the satan. In one scene, she peels out her eyeball which then falls into hell. In one other scene, she rides on a inexperienced creature by way of the sky.

Her alter ego Scarlet additionally seems within the video.

In the video for her new music”Demons,” Doja is dressed as a demon with crimson eyes and horns,  and haunts a lady after changing into possessed.