Data Bridge Market Research analyses that the whey protein market was valued at USD 14.31 billion in 2020 and is expected to reach the value of USD 26.70 billion by 2029, at a CAGR of 8.11% during the forecast period of 2022-2029. In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, patent analysis and consumer behaviour.
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Market Overview:
Whey protein is made from whey, which is a watery portion of milk that separates from the curds during the cheese-making process. It increases muscle mass, keeps blood sugar levels stable, promotes weight loss, decreases inflammation, and aids in the treatment of diabetes.
In recent years, the fitness craze among high and middle-income consumer groups has fuelled demand for nutrition-enhancing products such as whey protein. Approximately 78 percent of the global population is afflicted with diseases such as obesity, cardiovascular problems, and low blood pressure. Whey protein is gaining popularity among athletes and sports enthusiasts worldwide because it helps improve athletic performance and strength.
Recent Developments
- Carbery will launch Optipep 4Power, a new hydrolyzed whey protein (WPH) designed specifically for high-intensity interval training, in 2021. (HIIT).
- First Milk has agreed to buy Fonterra’s 51 percent stake in its Fast Forward JV in 2019. As a result, First Milk will become the sole owner of the Lake District Creamery’s whey protein concentrate manufacturing facilities.
- Glanbia Nutritionals expanded its protein powder capabilities in 2018 by introducing BevEdge Whey Protein A-220W, a pre-acidified whey protein isolate that enables the creation of berry citrus-flavored protein drink mixes.
Some of the major players operating in the Whey Protein market are:
- Glanbia plc. (Ireland)
- Now Health Group, Inc. (U.S.)
- Nutiva Inc (U.S.)
- The Simply Good Food Co (U.S.)
- Iovate Health Sciences International Inc. (Canada)
- MusclePharm Corporation (U.S.)
- Kerry Group Plc (Ireland)
- CytoSport, Inc. (U.S.)
- The Nature’s Bounty Co. (U.S.)
- Reliance Vitamin Company, Inc. (U.S.)
- Herbalife Nutrition, Inc. (U.S.)
- Danone SA (France)
- General Nutrition Centers (GNC) Holdings, Inc. (U.S.)
- Orgain Inc. (U.S.)
- True Nutrition (U.S.)
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Opportunity
People are more concerned about their health now than they were before the covid-19 pandemic. The government in many countries is encouraging people to eat healthy foods in order to boost their immunity; as a result, the demand for whey protein has increased. Aside from that, there are various types and flavours of whey protein available, and changing people’s taste preferences, as well as government initiatives, will provide more opportunities for the whey protein market. In addition, the growing number of fitness and wellness centres around the world will drive up demand for whey protein.
The report provides insights on the following pointers:
Market Penetration: Comprehensive information on the product portfolios of the top players in the Whey Protein market
Product Development/Innovation: Detailed insights on upcoming technologies, R&D activities, and product launches in the market
Competitive Assessment: In-depth assessment of the market strategies, and geographic and business segments of the leading players in the market
Market Development: Comprehensive information about emerging markets. This report analyzes the market for various segments across geographies
Market Diversification: Exhaustive information about new products, untapped geographies, recent developments, and investments in the Whey Protein Market
Market Dynamics: Whey Protein Market
- The increasing prevalence of obesity around the world and a need of nutritional convenience food
The prevalence of hectic consumer lifestyles that result in on-the-go food consumption has fuelled global demand for whey protein. Furthermore, rising health concerns among consumers who prefer a well-balanced diet rich in nutrients have increased product demand. Aside from that, an increase in the number of health awareness programmes emphasising the importance of wellness and nutritional diet has influenced global whey protein consumption.
- Benefits of consuming whey protein as well as growing per capita income
A number of new players have entered the market as global demand for nutrition bars grows. While traditional nutrition bars continue to attract new customers, several brands are increasingly focusing on niche preferences, such as gluten-free and plant-based products. Several brands are increasingly focusing on improving the nutritional content of their products by incorporating high-nutritional-content ingredients.
The investment made in the study would provide you access to information such as:
- Whey Protein Industry [Global – Broken-down into regions]
- Regional level split [North America, Europe, Asia Pacific, South America, Middle East & Africa]
- Country wise Market Size Split [of important countries with major market share]
- Market Share and Revenue/Sales by leading players
- Market Trends – Emerging Technologies/products/start-ups, PESTEL Analysis, SWOT Analysis, Porter’s Five Forces, etc.
- Market Size
- Market Size by application/industry verticals
- Market Projections/Forecast
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Key Industry Segmentation: Whey Protein Market
Type
Application
- Nutritional
- Personal Care
- Food
- Feed
- Infant Formula
- Sports and Performance Nutrition
- Functional/Fortified Food
Price
Distribution channel
- Supermarkets/Hypermarkets
- Convenience Stores
- Specialty Stores
- Online Stores
- Other Distribution Channels
End users
- Athletes
- Bodybuilders
- Lifestyle Users
Regional Analysis/Insights: Whey Protein Market
The countries covered in the whey protein market report U.S., Canada and Mexico in North America, Germany, Sweden, Poland, Denmark, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.
North America dominates the overall whey protein powder market and accounts for the largest global whey protein powder market share. The United States is the region’s largest market. The Asia-Pacific whey protein market is expanding rapidly as a result of rising health concerns and rising disposable income. Asia-Pacific is also a significant market player in the global whey protein powder market. The Europe whey protein powder market is expected to grow at an average rate due to the region’s rising demand for food and beverages.
Table of Contents:
- Introduction
- Market Segmentation
- Executive Summary
- Premium Insights
- Global Whey Protein Market: Regulations
- Market Overview
- Global Whey Protein Market, By Price
- Global Whey Protein Market, By Type
- Global Whey Protein Market, By Application
- Global Whey Protein Market, By End User
- Global Whey Protein Market, By Distribution Channel
- Global Whey Protein Market, By Region
- Global Whey Protein Market: Company Landscape
- SWOT Analyses
- Company Profile
- Questionnaires
- Related Reports
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Whey Protein Isolates Market, By Form (Powder and Liquid), Nature (Organic and Conventional), Grade (Food Grade, Pharma Grade and Feed Grade), End-Use (Infant Formula and Baby Foods, Dietary Supplements, Food Processing, Sports Nutrition, Beverages and Others)
Whey Protein in Infant Formula Market, By Type (Concentrate, Isolate, Hydrolysate), Distribution Channel (Supermarkets, Nutrition Store, Specialist Sport Store, Online, Others), Application (Animal Feed, Others)
Whey Protein Concentrates Market, By Composition (Whey Protein Concentrate 35, Whey Protein Concentrate 50, Whey Protein Concentrate 60-80), Nature (Organic, Conventional), Form (Powder, Cream), End Use (Infant Formula and Baby Foods, Dietary Supplements, Food Processing, Sports Nutrition, Beverages, Others), Country (U.S., Canada, Mexico, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, Brazil, Argentina, Rest of South America, UAE, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa)
Protein Expression Market, By System Type (Prokaryotic Expression, Mammalian Cell Expression, Insect Cell Expression, Yeast Expression, Cell-Free Expression, Algal-Based Expression), Product and Service (Reagents, Expression Vectors, Competent Cells, Instruments, Services), Application (Therapeutic, Industrial, Research), End User (Pharmaceutical and Biotech Companies, Academic Research, Contract Research Organization, Others)
Soy Protein Market, By Type (Soy Isolates, Soy Concentrate, Textured Soy Protein, Soy Flours, Others), Form (Powder, Bars, Ready-to-Drink, Capsules & Tablets, Others), Nature (Organic Soy Protein, Conventional Soy Protein), Application (Sports and Nutrition, Functional Foods, Bakery & Confectionery, Meat Additives, Pharmaceuticals and Others), Country (U.S., Canada, Mexico, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, Brazil, Argentina, Rest of South America, U.A.E, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa)
Wheat Protein Market, By Product (Wheat Gluten, Wheat Protein Isolate, Textured Wheat Protein and Hydrolysed Wheat Protein), Application (Bakery and Snacks, Pet Food, Nutritional Bars and Drinks, Processed Meat, Meat Analogy and Others), Form (Dry and Liquid), Concentration (75%, 85% and 95%), Country (U.S., Canada, Mexico, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, Brazil, Argentina, Rest of South America, UAE, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa)
Milk Protein Market, By Type (Milk Protein, Whey Protein, Casein Protein), Livestock (Buffalo, Cow, Goat), Form (Dry, Liquid), Functionality (Colour/Flavour, Emulsification, Foaming, and Thickening, Gelation, Heat Stability), Processing Method (Creaming and Homogenization, Drying, Filtration, Pasteurization, Spray Drying), Brand (Avonlac & Thermax, Excellion, Hiprotal, Germanprot, Germanmicell, Hyfoama, Versawship, and Hygel, Hyprol, Lacprodan, Provon, Prolacta, Pronativ, Sureprotein, Solmiko, Solago, Refit, Ultranor), Application (Bakery Product, Dairy Products, Sport Nutrition, Confectionery, Beverages, Dietary Supplements), Country (U.S., Canada, Mexico, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, Brazil, Argentina, Rest of South America, UAE, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa)
Potato Protein Market, By Type (Isolates, Concentrates), Application (Food & Beverages (Meat, Dairy, Confectionery, Processed Foods, Beverages, Sports Nutrition), Feed), Country (U.S., Canada, Mexico, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, Brazil, Argentina, Rest of South America, UAE, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of the Middle East and Africa)
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