Who: Pet Valu, with Arrivals + Departures for method and imaginative; Digital Journal Group for guide material; and True Media for media.
What: Let’s Go Outside, a travel guide for those who wish to take their animals with them while taking a trip throughout Canada. It’s being supported by an advertising campaign.
When & Where: A digital variation of Let’s Go Outside is available online now, with a restricted variety of paper copies available in a contest going through completion of the month. Advertising consists of online video, DOOH and point-of-sale, in addition to PR and television talk reveal looks by Pet Valu specialists.
Why: In late 2021, Pet Valu released its “Love Lives Here” brand name platform, which acknowledges that their core target is pet moms and dads who treat their animals like members of their family. This campaign has to do with making it simpler for those individuals to take family getaways with their animals.
“Pet Valu understands the unconditional relationships pet lovers have with their pets and we’re committed to supporting and growing that relationship,” said Idan Driman, Pet Valu’s vice-president of marketing, in a release. “As many pet lovers are looking for pet-first travel experiences, not just pet-friendly options, we asked our 600+ animal care experts across Canada to share their favourite destinations or local places to go with their pets and their recommendations to make the experience fun, easy and safe.”
How: The guide consists of ideas for pet-friendly hotels, dining establishments, and stores, along with campgrounds, parks and outside experience alternatives throughout Canada. Pet Value’s animal care specialists likewise offer ideas and item ideas to make journeys with animals simpler.
“Pet Valu wanted to be an enabler for pets and devoted pet lovers to create more memorable moments together,” said Jeff MacEachern, CCO at Arrivals + Departures. “As people become more comfortable and eager to travel, [there’s an] opportunity to assist them with getting out and enjoying the world around them. Pet Valu knows that their audience appreciates just how much their pets enrich every experience shared together, such as travel.”
While the guide is available to anybody online, a social networks contest running up until completion of the month provides customers an opportunity to win among 10 paper copy books (total with a chew-proof cover), in addition to a $100 present card.
And we price quote: “As travelling with pets presents an opportunity to experience adventures together that deepen the bond between pets and pet lovers, we’re very excited to launch Let’s Go Outside. We hope it inspires pet lovers across Canada to pack up their pets and head out on a memorable trip.” —Idan Driman, vice-president of marketing, Pet Valu