Debuts hyper-targeted, data-driven cartop advertisements adjoining to New York Metropolis canine parks
Spot Pet Insurance coverage, digital-first insure-tech with in depth pet insurance coverage for cats in canines, in partnership with Lyft Media, is extending its enterprise to New York as pet house owners within the space will see Spot on Lyft’s digital cartop promoting models when the automobiles are near canine parks. With this collaboration, Spot goals to foster knowledgeable communities of wholesome pets and glad pet mother and father.
“Virtually 50% of New York households are pet mother and father, and town is broadly referred to as one of the crucial pet pleasant. A pure subsequent step for individuals who love their pets like household is simple, uncomplicated pet insurance coverage choices that may assist reimburse them for probably excessive prices of eligible vet care for his or her canine or cat’s sudden accidents and diseases,” commented Trey Ferro, CEO at Spot, in an organization launch.1
“We’re excited to collaborate with Spot Pet Insurance coverage on a marketing campaign particularly designed to launch Spot’s pet-friendly video content material on the Lyft digital rooftop community. Spot’s geo-targeted movies will routinely serve on automobiles as they drive round New York Metropolis canine parks,” stated Faizan Bhatty, Head of Income and Partnerships at Lyft Media.
By means of Spot, New Yorkers can discover a holistic method to pet care, with accident and sickness pet insurance coverage plan choices providing protection for behavioral points, different therapies for lined situations, and preventative care protection add-on choices for an additional value.1
Spot Pet Insurance coverage drives NYC enterprise ahead in partnership with Lyft Media. Information launch. Spot Pet Insurance coverage. September 14, 2022. Accessed September 14, 2022. https://www.prnewswire.com/news-releases/spot-pet-insurance-drives-nyc-business-forward-in-partnership-with-lyft-media-301623518.html