The pure pet meals model debuts the fashionable fable, “Tail of Two Farms” to focus on the significance of defending wholesome soil as a key ingredient in rising meals for our future, in partnership with actor and advocate Ian Somerhalder
FRANKLIN, Tenn., Nov. 9, 2023 /PRNewswire/ — Pet meals model NUTRO™, proudly a part of the Mars household of manufacturers, desires to encourage America’s 86 million pet-loving households to advertise a worthy trigger: serving to defend wholesome soil to feed our future, for individuals and pets.
An estimated 95% of all meals on the earth is grown in soil – however that wholesome soil is beneath risk. In reality, each 5 seconds, the equal of a soccer area of soil is misplaced attributable to erosion, in accordance with the UN Food & Agriculture Organization.
Today, the NUTRO model premiered a brand new fashionable fable – Tail of Two Farms – to assist pet mother and father uncover the significance of wholesome soil by two pet characters’ distinctive experiences with nature and to reconnect them with the best way meals is grown.
The NUTRO model additionally partnered with proud pet guardian, environmental advocate and actor Ian Somerhalder to voice the story of Arlo the canine and Sunny the cat who dwell on neighboring farms. In the fable, one neighbor helps the opposite rework their farm utilizing wholesome soil practices to assist guarantee the way forward for the meals we eat.
“We all need to eat nourishing meals that fuels our our bodies – and we wish the identical for our pets,” Somerhalder mentioned. “Healthy, carbon-rich soil is important to rising substances used within the meals we and our pets depend on, however it’s disappearing at an alarming fee attributable to a historical past of practices that haven’t all the time prioritized the well being of the land. That’s why I really feel it is vital to undertake extra regenerative farming practices that return to working with nature, not in opposition to it. I’m honored to lend my voice to Tail of Two Farms and to encourage extra individuals to analysis and become involved within the wholesome soil motion.”
Growers are the ultimate protectors of soil. However, farming practices that help wholesome soil are solely used on a small quantity of farmland. While growers could also be focused on adopting extra of those practices, the speed of transition is gradual, and growers face important limitations.
As a part of the GREATER GROUND™ initiative launched by the NUTRO model in 2022 on World Soil Day, a $5 million dedication is being made to offer growers in our provide community with coaching, help and funding to assist with implementation of wholesome soil practices over the following 5 years. While we’re solely firstly of our journey, by the GREATER GROUND initiative, we anticipate having skilled greater than 60 individual growers on wholesome soil practices by the tip of 2023.
“Soil is a finite pure useful resource. When soil is in danger, so is the way forward for the meals that fills our plates and pets’ bowls,” mentioned Mindy Barry, Vice President, Mars Pet Nutrition US and Global Brand Lead for NUTRO. “The NUTRO model desires to help a future that values wholesome soil as a lot because the pure substances it produces. That’s why our Greater Ground program is targeted on rising consciousness of the significance of wholesome soil and inspiring growers to implement on-farm adjustments that we hope could have lasting affect on soil well being. Healthy soil feeds our future, for individuals and pets, and we’re encouraging pet mother and father in every single place to comply with us on our journey.”
The NUTRO model has additionally partnered with nonprofit organization Kiss the Ground to create a sequence of brief movies, Stories of Regeneration, that highlight the work growers are doing throughout the nation to take care of and nurture wholesome soil. Stories of Regeneration encourage viewers to be taught extra concerning the essential function of soil in our meals system and to rejoice the unsung heroes of soil: the growers who nurture it.
The NUTRO model believes that pet mother and father is usually a highly effective power for change. To become involved, watch the animated fable, Tail of Two Farms. For every view of the video, $1 – as much as a complete of $300,000 – will go to the NUTRO model’s 2024 Greater Ground Soil Growth Grants to assist choose growers implement wholesome soil practices.
For extra info on Tail of Two Farms and the NUTRO GREATER GROUND initiative, go to Nutro.com/TailofTwoFarms and comply with @NUTROPetFood on Instagram.
About the NUTRO™ Brand
Pet Health is in our Nature. The NUTRO™ model is a number one model of pure canine and cat meals merchandise. Since 1926, NUTRO has crafted nutrient-rich meals from high quality substances that nourish pets –to help their vibrant, energetic lives. The NUTRO™ PET PLEDGE™ outlines the model’s strategy to pet meals, providing recipes crafted with high quality substances sourced from trusted sources that nourishes pet wellbeing. For extra info, please go to www.nutro.com.
ABOUT MARS, INCORPORATED
For greater than a century, Mars, Incorporated has been pushed by the idea that the world we wish tomorrow begins with how we do business at this time. This widespread function unites our 140,000+ Associates. It is on the heart of who we’re as a world, family-owned business, and it fuels how we’re reworking, innovating, and evolving to make a constructive affect on the world.
Every 12 months, our numerous and increasing portfolio of high quality confectionery, meals, and pet care services and products delight hundreds of thousands of individuals and helps hundreds of thousands of pets. With greater than $47 billion in annual gross sales, we produce a few of the world’s best-loved manufacturers together with Ben’s Original™, CESAR®, Cocoavia®, DOVE®, EXTRA®, KIND®, M&M’s®, SNICKERS®, PEDIGREE®, ROYAL CANIN®, and WHISKAS®. We are creating a greater world for pets by vitamin, breakthrough applications in diagnostics, wearable well being monitoring, DNA testing, pet welfare and complete veterinary care with AniCura, BANFIELD™, BLUEPEARL™, Linnaeus and VCA™.
We know we will solely be really profitable if our companions and the communities wherein we function prosper. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – encourage our Associates to behave every single day to assist create a greater world tomorrow wherein the planet, its individuals and pets can thrive.
Lisa Fernandez | Edelman
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