Microsoft CEO Satya Nadella took the covers off of the latest version of Bing and an upgraded variation of its Edge web internet browser at an occasion held at Microsoft’s head office, throughout which he described how AI will change the online search engine.
“It’s a brand-new day in search. It’s a brand-new paradigm for search,” Nadella said. “Rapid development is going to come. A race begins today in regards to what you can anticipate. We are going to move quick. For us, every day we wish to draw out brand-new things. And most notably we wish to have a great deal of enjoyable innovating in search.”
Microsoft argues that search hasn’t altered much in the twenty years considering that business started utilizing algorithmic online search engine. To that end, Microsoft is including generative AI to the formula, which it says makes it more effective than any of its competitors.
The business is utilizing what it calls its Prometheus Model. The concept is to strike a variety of points, consisting of enhancing the relevance of responses, annotating search responses with particular web links and citations, getting users more updated details, and enhancing the safety of responses.
In the brand-new Bing, users will see basic web links left wing and AI-powered responses on the right that are taken out particularly to attend to concerns.
Microsoft offered an example of when users are searching for a loveseat at the store and need to know if it can suit their car. Bing will bring up the measurements of the loveseat and of your car to help identify if you’re getting it home or not. The software will likewise state if it’s uncertain if it will fit precisely right.
In another example, in a search for the pros and cons of the top-three selling pet vacuums, Bing pulls from various articles on the web on the right side of the screen, something users currently need to navigate by visiting multiple sites.
And if you’re looking for an egg substitute for a recipe, Bing can provide multiple examples of options and then say what it actually does to the recipe, such as making a cake more fluffy.
Bing will likewise use a new chat experience, as well. Say you’re looking for a 65-inch TV. The answers on the best side of the screen offer a number of TVs and some highlights. You can then refine the query by clicking on the available Chat box and ask which of the listed TVs is best for gaming.
It will then pull that information from the web and offer up information on which TVs offer certain gaming capabilities. You can then break it down further to ask which are best for a lower budget.
Finally, Microsoft showed how Bing can be used to help put together an itinerary for a five-day trip to Mexico City. The search engine was not only able to provide a complete itinerary — it likewise broke it down asking it to change the trip to a three-day version.
As far as the Edge browser goes, Microsoft is adding a dedicated Bing button that brings the search engine’s power to the browser.
‘This technology is going to reshape pretty much every software category’
“I think this is the beginning of a very new era,” OpenAI CEO Sam Altman said during the event. “[Microsoft and OpenAI] share a deep sense of responsibility in ensuring that AI is deployed safely.”
Microsoft is giving a good amount of weight to its investment in AI. In the lead up to the presentation, Nadella equated the technology and its economic opportunity to Microsoft’s founding.
“I think that this technology is going to reshape pretty much every software category,” he said.
Last month, Microsoft announced it is making a multi-year, multi-billion investment in OpenAI with the goal of adding the company’s capabilities to Microsoft’s offerings. OpenAI ChatGPT exploded in popularity when it was released in Nov. 2022.
The platform allows users to request things like, “Write me a poem about a flying horse,” too as provide responses that sound as though they’ve been written by a human. The software is called generative AI, because it formulates unique responses based on the enormous amounts of data on which it’s been trained.
On Monday, Google, likely anticipating Microsoft’s announcement, debuted its own natural language generative AI capabilities. The software, called Bard, is meant to provide users with AI-powered responses to their queries that sound as though they were written by another human.
Google didn’t stop there. The company likewise announced generative AI capabilities will be coming to its search platform in the coming weeks.
Companies are competing in a race to be the first in the generative AI space, which could give them a major leg up when it comes to courting bot average consumers and business customers. By making their software more approachable, companies like Microsoft and Google can provide customers with easier-to-understand responses to their queries, whether that’s asking how far away the moon is from the Earth or where specific data is stored on their corporate servers.
The AI wars are just going to heat up from here.
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