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DIFF podcast: Someone said I’d never ever be president with my Black Country accent – Reynolds

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DIFF podcast: Someone said I’d never be chief executive with my Black Country accent – Reynolds

Martin Reynolds, president of SimplyBiz Mortgages, was as soon as informed that he would never ever reach that position since of his accent.

Reynolds, who matured in the Black Country, said accents in the area were already really varied however when he took his very first job in Birmingham which was just 12 miles away, he was asked to “temper” the method he spoke as individuals might not comprehend. 

He continued his profession without feeling too familiar with his accent till he got a nationwide job which needed more taking a trip. 



At one point, Reynolds was informed secondhand that somebody said he would never ever end up being president with a Black Country accent.  

He said: “I had it referred back to me, not directly, that yes, I wouldn’t make it. I think it was also the hair at the time as well which was slightly spikey, but they said, ‘How can you imagine someone with an accent like that actually running a business?’” 

Reynolds said he did not feel that his accent eventually held him back however most likely slowed his development. 

Brad Fordham, head of home mortgages at Santander UK, matured in north London and discovered that in his early profession when he was a branch supervisor, individuals appeared to have an understanding of him that was “hard to shift”. 

He was not part of the graduate consumption, did not go to university, and was most likely viewed as a “wide boy”, Fordham said. 

He included: “It’s not until someone sees past that and gives you a chance to show that you can progress and do something different and do a bigger job and so on.. it definitely plays a part.” 

Reynolds concurred, including that it had to do with “getting people to believe that you’re something from beyond the accent and not people taking the unconscious bias of what the sound of an accent could actually mean to you as a person”. 

 

Seeming friendly 

On the contrary, Reynolds and Fordham acknowledged times where their accents made them appear simpler to talk with. 

Fordham said it might make somebody appear more “approachable, maybe more down to earth, maybe a little more real”.  

He included: “Which certainly when you’re leading a team… helps, because, from a leadership directional basis, people will listen to you.” 

Reynolds said it made individuals seem like “you’re from their own community”.  

However, Fordham said it was not a benefit at Board level as individuals tended to have a particular trustworthiness if they spoke articulately even if what they were stating was “nonsense”.  

Reynolds said at more senior levels he was unsure whether it was that “people in the room don’t take you seriously, or whether you feel because you’re the only one in the room like that, that they’re not taking you seriously”.  

He included: “I think there’s a mixture of both.” 

 

Ingrained understandings 

Fordham said he often fell under the trap of evaluating individuals based upon their accent and seeing when individuals “spoke nicely”, “well” or “articulately”. 

“Even I, against what I’ve been saying about my accent, you still in your mind are conditioned to think that if you speak in the queen’s English really nicely, you’ve been to private school… there’s that kind of sense or aura,” he included. 

When speaking of a business advancement supervisor (BDM) from the North East who said he would not move for work due to his accent, Fordham and Reynolds encouraged the BDM to recondition their point of view. 

Fordham said he would motivate anybody who believed that method to alter their frame of mind, specifically if they wished to transfer to London, which tends to be more varied. Reynolds said it was more about capability and desire than other elements. 

Listen to the podcast [26:21], hosted by Bharat Sagar, ambassador at big at AE3 Media, including Martin Reynolds, president of SimplyBiz Mortgages and Brad Fordham, head of home mortgages at Santander UK. 

 

 

Shekina is the industrial editor at Mortgage Solutions. She has more than 4 years’ experience in the B2B publishing market, with previous markets consisting of the accounting, animal, funeral service, hospitality, retail and jewellery trades.

She presently reports on existing occasions in the home loan market and communicates with monetary customers to produce sponsored material.

Follow her on Twitter at @ShekinaMS

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