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Better Choice New Product Line, Halo Elevate, Achieves Strong Sales Growth in Pet Specialty Channel

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Better Choice Company Inc.

Better Choice Company Inc.

NEW YORK CITY, March 31, 2023 (WORLD NEWSWIRE) — Better Choice Company (NYSE: BTTR) (“Better Choice” or “the Company”), a family pet health and health business, is happy to reveal the success of its brand-new Halo Elevate line of product, accomplishing a boost of 15.6% point-of-sales (‘POS’) development at Petco in the most recent 12 weeks compared to the previous 12 weeks of 2022. Petco’s similar sales development was 5% year-over-year in Q4 2022, suggesting that Halo Elevate is surpassing Petco’s retail development. In addition, Halo Elevate attained 9.3% development in the overall Pet Specialty channel year-to-date vs. the last 12 weeks of 2022.

“We are delighted with the strong sales development that Halo Elevate has actually attained,” said Donald Young, Chief Sales Officer of Halo Pet Food. “This success is a testimony to the high dietary worth of our items, the trust that our family pet owners have in our brand name, and the strong collaborations we have actually formed in the family pet specialized channel. We stay dedicated to supplying animals with the very best possible nutrition and are happy to be a relied on partner of our tactical retail partners.”

Halo Elevate is a super-premium, natural family pet food that was developed with industry-leading nutrient levels to provide optimum family pet health with unrivaled openness. Halo Elevate blazes a trail by providing on the leading 5 family pet health issues and has dishes that appropriate for all life phases and breed sizes, making it a flexible option for all family pet owners.

Halo Pet Food has actually been dedicated to supplying animals with natural, top quality foods because its creation over thirty years earlier. The brand name provides a variety of cat and dog foodstuff made with properly sourced components with no synthetic colors, tastes, or preservatives. Halo Pet Food is likewise understood for its humanitarian efforts, contributing to animal well-being companies.

For more details on Halo Pet Foods and the Elevate line of product, please visit their website at www.halopets.com.

About Better Choice Company, Inc.
Better Choice Company Inc. is a pet health and health business concentrated on supplying family pet services and products that help dogs and cats live much healthier, better and longer lives. We use a broad portfolio of family pet health and health items for dogs and cats offered under our Halo brand name throughout numerous kinds, consisting of foods, treats, toppers, oral items, chews, and supplements. We have actually a shown, multi-decade performance history of success and are well placed to take advantage of the mainstream patterns of growing family pet humanization and customer concentrate on health and health. Our items include kibble and canned dog and cat food, freeze-dried raw dog food and treats, vegan dog food and treats, oral care items and supplements. Halo’s core items are made with top quality, attentively sourced components for natural, science-based nutrition. Each ingenious dish is developed with leading veterinary and nutrition specialists to provide optimum health. For more details, please see https://www.betterchoicecompany.com .

Forward Looking Statements

This news release consists of positive declarations within the significance of the Private Securities Litigation Reform Act of 1995. The words “believe,” “may,” “estimate,” “continue,” “anticipate,” “intend,” “should,” “plan,” “could,” “target,” “potential,” “is likely,” “will,” “expect” and comparable expressions, as they associate with us, are planned to determine positive declarations. The Company has actually based these positive declarations mainly on our present expectations and forecasts about future occasions and monetary patterns that our company believe might impact our monetary condition, outcomes of operations, business technique and monetary requirements. Some or all of the outcomes expected by these positive declarations might not be attained. Further details on the Company’s danger aspects is included in our filings with the SEC. Any positive declaration made by us herein speaks just since the date on which it is made. Factors or occasions that might trigger our real outcomes to vary might emerge from time to time, and it is not possible for us to forecast all of them. The Company carries out no commitment to openly update any positive declaration, whether as an outcome of brand-new details, future advancements or otherwise, other than as might be needed by law.

Company Contact:
Better Choice Company Inc.
Lionel F. Conacher, Interim CEO

Investor Contact:
KCSA Strategic Communications
Valter Pinto, Managing Director
T: 212-896-1254
[email protected]

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