Thursday, March 28, 2024
Thursday, March 28, 2024
HomePet Industry NewsPet Charities NewsVideo game Stray helps raise thousands of dollars for charities who care...

Video game Stray helps raise thousands of dollars for charities who care for stray cats

Date:

Related stories

-Advertisement-spot_img
-- Advertisment --
- Advertisement -

The hugely popular video game Stray has helped raise thousands of dollars for charities caring for stray cats.

The game, developed by BlueTwelve Studio and published by Annapurna Interactive, centers around the story of a cat who must return to his family after falling into a dystopian world full of robots and carnivorous bacteria.

Annapurna teamed up with the Nebraska Humane Society and Cats Protection and called on gamers to donate to their animal shelters to win a PS4 or PS5 code to get their hands on Stray.

Credit: Annapurna Interactive
Credit: Annapurna Interactive

Marketing specialist at the Nebraska Humane Society Brendan Gepson described the fundraiser as ‘very successful’ as it raised more than USD $8,000 (AUD 11,450), according to PBS NewsHour.

The company also worked with streamers, one of which managed to raise around USD $1,500 (AUD $2,147).

Additionally, Annapurna Interactive marketing director Jeff Legaspi sponsored Stray Cat Relief Fund’s 5K walkathon last year, which went on to pull in more than USD $6,000 (AUD $8,586).

As the company has dipped its paws into a couple of fundraisers, their efforts even earned them PETA’s 2022 Company of the Year award for portraying the crucial struggles of ‘outdoor cats’.



Past winners have included Good Catch, Support + Feed, Save the Duck, WeWork, Netflix, Beyond Meat, Ogilvy & Mather Advertising Bangkok, Daiya, and Emulate.

In 2022, PETA France also praised Stray’s developer, BlueTwelve Studio, for allowing players to channel inner their cat, ‘smashing speciesism’ as they can walk a mile in the protagonist’s shoes – or in this case, their four legs.

The game has also helped raise awareness of the importance of adopting feline’s from the animal shelter instead of buying them from the pet store.

Shortly after its release, Stray drew more than 62,000 players simultaneously on Steam, PlayStation 4 and PlayStation 5, as per PETA.

It also garnered more than 285,000 Twitch stream viewers.

- Advertisement -
Pet News 2Day
Pet News 2Dayhttps://petnews2day.com
About the editor Hey there! I'm proud to be the editor of Pet News 2Day. With a lifetime of experience and a genuine love for animals, I bring a wealth of knowledge and passion to my role. Experience and Expertise Animals have always been a central part of my life. I'm not only the owner of a top-notch dog grooming business in, but I also have a diverse and happy family of my own. We have five adorable dogs, six charming cats, a wise old tortoise, four adorable guinea pigs, two bouncy rabbits, and even a lively flock of chickens. Needless to say, my home is a haven for animal love! Credibility What sets me apart as a credible editor is my hands-on experience and dedication. Through running my grooming business, I've developed a deep understanding of various dog breeds and their needs. I take pride in delivering exceptional grooming services and ensuring each furry client feels comfortable and cared for. Commitment to Animal Welfare But my passion extends beyond my business. Fostering dogs until they find their forever homes is something I'm truly committed to. It's an incredibly rewarding experience, knowing that I'm making a difference in their lives. Additionally, I've volunteered at animal rescue centers across the globe, helping animals in need and gaining a global perspective on animal welfare. Trusted Source I believe that my diverse experiences, from running a successful grooming business to fostering and volunteering, make me a credible editor in the field of pet journalism. I strive to provide accurate and informative content, sharing insights into pet ownership, behavior, and care. My genuine love for animals drives me to be a trusted source for pet-related information, and I'm honored to share my knowledge and passion with readers like you.
-Advertisement-

Latest Articles

-Advertisement-

LEAVE A REPLY

Please enter your comment!
Please enter your name here
Captcha verification failed!
CAPTCHA user score failed. Please contact us!