February 9 marks a crucial date in Wrexham AFC’s modern-day history, with today 2 years to the day from the conclusion of co-chairmen Rob McElhenney and Ryan Reynolds’ takeover of the Football Club.
Working towards a Mission Statement of growing the group, to return it to the EFL in front of increased participations at an enhanced arena, while making a favorable distinction to the broader neighborhood of Wrexham, much has actually altered on and off the pitch because the takeover.
This is specifically real of the previous 12 months, with the development of the previous year constructed on following the release of season among Welcome to Wrexham, the acclaimed docu-series charting the Club’s fortunes under Rob and Ryan.
Here is a more detailed take a look at how Wrexham AFC has actually grown in the previous 12 months.
Social Media
Having grown progressively in the very first year of the brand-new ownership, Wrexham’s social networks following has actually taken off in the 12 months because.
Boosted by not simply Welcome to Wrexham, however the group’s promo obstacle last season, a go to Wembley for the FA Trophy Final, prominent transfers, significant last-minute wins, and once again by this season’s league form and FA Cup run, interest in the Club online has actually reached an extraordinary high.
With the Club having actually been a driving force behind the intro of around the world streaming for league components too, the audience online continues to grow.
After passing a combined one million fans throughout the Club’s social networks channels throughout Welcome to Wrexham, this number has actually now skyrocketed beyond 1.5 million – enhanced most just recently by the Wrexham’s FA Cup exploits and the international attention the matches on ESPN gathered.
TikTok
With TikTok having actually been revealed as front-of-shirt sponsors on a two-year handle June 2021, Wrexham made their launching on the social networks following.
On February 9, 2022, the Club had actually just recently struck the 100k-follower mark however interest has actually skyrocketed because.
The Club now boasts more than 660,000 TikTok fans, has actually collected 6.5million ‘likes’ on the channel and, this month, a video showcasing the brand-new gamer’s fitness center at the Racecourse Ground collected 3.7million views.
The big development in interest in Wrexham AFC has actually likewise seen a significant boost in engagement with the Club’s Twitter feed.
In the previous 12 months, Wrexham AFC’s Twitter feed has actually acquired 419.3 million impressions – a boost of more than 230 percent over the previous 12-month duration.
The Club’s Twitter following has likewise more than trebled because time, with 359,000 fans – compared to 102,800 this time in 2015.
As an outcome, Paul Mullin’s significant stoppage-time winner versus Stockport County in the FA Trophy semi-final was viewed more than 4 million times, while the full-time Tweet from our significant 6-5 triumph versus Dover Athletic got 16.1 million impressions.
Wrexham have almost 5 times as lots of Instagram fans today than they did this time in 2015 – with 425,000 individuals following the Club on the platform.
With a big percentage of these fans from the United States, it stays among the most apparent indications on social networks of the Club’s around the world development.
Overall
Wrexham’s overall audience for all social networks channels has actually now passed 1.5 million integrated fans. This consists of a boost of more than 500,000 in the last 4 months alone.
| PLATFORM | Feb 09, 2021 | Feb 09, 2022 | Feb 09, 2023 |
| 79,589 | 114,500 | 367,665 | |
| 36,415 | 46,000 | 149,000 | |
| 41,000 | 86,900 | 434,316 | |
| TikTok | N/A | 109,000 | 669,400 |
| YouTube | 8,000 | 15,700 | 64,700 |
OVERALL PORTION BOOST CONSIDERING THAT TAKEOVER: 921.23%
Season Ticket Sales and Attendances
Wrexham AFC has actually turned into one of the most popular tickets in the area, with fans ending up at the Racecourse Ground in big numbers, week in week out.
Last season’s last season-ticket overall of 5,892 was gone beyond when this year’s tickets went on sale… offering out quickly on the very first early morning.
In overall, the Club now has 7,150 season-ticket holders. The variety of season-ticket holders has actually been topped to make sure fans still have chance to purchase tickets on a match-by-match basis – though these too have actually tended to be offered out.
The presence of 10,150 for the match versus Solihull Moors on Boxing Day this season was Wrexham’s greatest because 2007 – when the arena still had 4 stands in operation.
The Club has a typical home presence of 9,954 in the Vanarama National League this season – more than 2,000 more than the next greatest, title competitors Notts County.
This number consists of 200 seats under the brand-new Racecourse Live effort per match, which sees an area of tickets booked for each home video game. These tickets are dispersed free-of-charge to members of the neighborhood, who may not otherwise have the ability to participate in.
The effect has actually been felt far from Wrexham too, with the Club taking a trip in multitudes too.
For the most current away league video game, the 1,650 taking a trip fans added to Altrincham’s greatest league presence because 1968.
Dorking Wanderers, Oldham Athletic, Boreham Wood, Wealdstone, York City, Eastleigh, Solihull Moors and Maidstone have actually likewise taped their greatest participations of the season when dealing with Wrexham.
Shirt Sales
This season saw Wrexham go back to a sky blue away t-shirt, with main partners and long-lasting sponsors Wrexham Lager likewise assisting to launch the package – as they too commemorated recovering their renowned colours in 2015.
The Club then released, “The Red One” – the brand-new home t-shirt, including embossed Red Dragons and our brand-new main sleeve sponsor, VistaPrint.
Our white alternative package had actually already released on Boxing Day 2021, and was rollovered into the brand-new season. Thanks to our go to the FA Trophy Final, when we used the t-shirt on numerous celebrations, consisting of at the Wembley masterpiece, the t-shirt has actually offered out.
After the big interest in Wrexham AFC t-shirts for the 2021/22 season, an increased order was put for this season… and t-shirts offered out quickly once again.
With orders worldwide, especially on the back of the success of the documentary, Wrexham AFC has actually offered an extraordinary 24,000 t-shirts this season.
Match outcomes
As ever, for all the enhancements off the pitch, it is the 90 minutes every week on it that makes the most significant headings.
On the very first anniversary of the takeover, in 2022, Wrexham had actually played 26 video games of the 2021/22 season and had 13 wins and 46 points in overall.
They ended up the campaign in 2nd location, making an additional 42 points from the last 18 video games of the season, and likewise reached the FA Trophy Final at Wembley.
Wrexham AFC Women likewise ended up second in their launching season in the Genero Adran North, after a ten-game unbeaten run had actually moved them into title contention.
Wrexham AFC Women’s Under-19s was accountable for the very first flatware of the brand-new age back in March, when they won the Genero Adran U19s North title.
This time around, Wrexham’s males’s first string have actually played 28 video games and enhanced the win portion from this time in 2015 from 50% to 75%. The 21 league wins have actually assisted the Club to 68 points in overall.
Furthermore, the Club reached the FA Cup Fourth Round for the very first time in 23 years, after beating EFL Championship side Coventry City 4-3 in round 3.
Wrexham AFC Women have actually likewise constructed on the previous campaign, boasting a 100 percent record in the league with 5 matches staying.
Steve Dale’s group likewise reached the quarter-finals of 2 cup competitors, the Genero Adran Trophy and the FAW Women’s Cup, beating top-flight opposition in each competitors along the method.
Furthermore, both the males’s and females’s youth groups are leading of their particular leagues, and the Club has likewise re-launched its Reserve group to enhance the path to the first string for young gamers.
