Mattresses bearing the eveSleep name will be available from today in Bensons for Beds’ 160-plus shops – the very first time eveSleep items have actually been offered in physical retail areas.
Supported by its financier Alteri, Bensons obtained the eveSleep brand name last fall, and consequently re-opened the eveSleep website.
The unique eveSleep in-store bed mattress are made at Bensons’ making center in Huntingdon, Cambridgeshire, and consist of the eve hybrid uno, duo and duo plus bed mattress, and eve pure memory and pure memory luxe bed mattress.
“In eveSleep, we now own a brand that we know resonates strongly with younger customers, and we’re looking forward to unlocking its full potential as we extend its reach into physical stores,” says Bensons CEO, Nick Collard.